Recorded Music
This is a phonograph or player piano operated by inserting a coin, originally a nickel.
Nickelodeon
What is communication that is paid for and is usually persuasive in nature?
Advertising
What are changes in knowledge, attitudes, or behaviors resulting from media exposure?
Media effects
What is an accurate reproduction of natural sound?
High fidelity
Hybridizing
This is the aggregate veiw of the general population.
Public opinion
What did advertisers emphasize entertainment as well as information?
Era of creativity
What are the causes of media effects?
Independent variables
What is composed of electromagnetic energy and rise and fall in regular cycles?
Radio waves
This occurs when record companies give bribes to DJ's to get their records played.
What is a real-time event transmitted over the internet?
Webcast
What are specific features like coupons that directly spur sales?
Sales promotions
This is a quantitative description of the content of the media.
Content analysis
What are the channels for UHF?
14 to 69
This is a sound that is not electronically amplified
Acoustic
What is the intentional influence of attitudes and opinions?
Propaganda
This is the percentage of readers who click on the ad to visit the advertiser's page.
Click-though rate
What is the extent to which the result is stable and consistent?
Reliability
These connect computers that are miles apart.
Wide area networks (WANs)
When did Thomas Edison introduce the specking phonograph?
1877
When was the publicity bureau of Boston is founded as first public relations firm founded?
1900
When did the penny press originate?
1833
When did the U.S. movie industry-institute voluntary censorship happen?
1932
This is used when advertisers store information about consumers so that they can personalize messages.
Database marketing