Survey
Content Analysis
Experiments
Quantitative & Qualitative
Terms
100
Two major types of surveys.
What is descriptive and analytical surveys.
100
a method of studying and analyzing communication in a systematic, objective and quantitative manner for the purpose of measuring variables.
What is content analysis.
100
This technique represents when neither subject nor researcher know whether a given subject belongs to a control group or experimental group.
What is a double-blind technique?
100
This type of analysis relies on analysis of visual and verbal data.
What is qualitative research?
100
This term expresses an abstract idea formed by generalizing from particulars and summarizing related observations.
What is a concept?
200
The amount of time.
What is the major disadvantage associated with open-ended questions.
200
these guide a content analysis.
What is well-formulated research questions or hypotheses.
200
This variable is the variable which gets manipulated in an experiment.
What is the independent variable?
200
This term describes when the act of observing some situation changes the situation itself.
What is reactivity?
200
This level of measurement is the weakest form
What is nominal level?
300
Multiple choice responses must be this.
What is mutually exclusive.
300
This is the smallest element of a content analysis, but also one of the most important.
What is unit of analysis.
300
These studies allow researchers to control the numbers and types of independent and dependent variables selected, and how they are manipulated.
What is laboratory studies?
300
These may be used in pilot studies to detect ideas that will be investigated further using another research method.
What is a focus group?
300
This term refers to how well the results of a study can be generalized.
What is external validity?
400
The best way to discover if research is adequately designed.
What is pretesting.
400
This explains the concept that different coders should agree in the great majority of instances.
What is intercoder reliability?
400
This design is useful if pretesting is considered a negative factor.
What is Solomon Four-Group Design?
400
In this method questioning is static or standardized.
What is quantitative research?
400
This is the most basic type of probability sampling.
What is simple random sample.
500
The goal in questionnaire design.
What is to avoid bias.
500
This is achieved if a unit of analysis can be placed in only one category.
What is mutually exclusive?
500
This is the major advantage of field studies.
What is external validity.
500
This term refers to the use of both quantitative and qualitative data.
What is triangulation?
500
This is the process by which the researcher tries to remove any bias or prejudice that could interfere with the analysis.
What is epoche.
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