Communication Model and Types
Communication between two people is called
What is interpersonal Communication?
Explanations and predictions of social phenomena that attempt to relate mass communication to various aspects of our personal and cultural lives on social systems.
What is mass communication theories?
Culture is constructed and maintained through this
What is communication?
Prohibits Congress from restricting five fundamental freedoms: religion, speech, press, assembly, and petition.
What is the First Amendment of the U.S. Constitution?
The ownership of the vast majority of media in the United States being owned by only a few companies
What is concentration of media ownership?
Communication is defined as
What is the process of creating shared meaning?
Mass communication theories are said to be ____ because the environments in which they are created change constantly.
What is dynamic?
The imparting or exchanging of information on a large scale to a wide range of people
What is mass communication?
Term for media effects on individuals.
What is micro-level effects?
The process of creating shared meaning between the mass media and their audiences
What is mass communication?
Ideas that explain or predict only limited aspects of the mass communication process.
What is middle-range theories?
The idea that machines and their development drive economic and cultural change
What is technological determinism?
Term for media effects on a cultural level.
What is macro-level effects?
The strategy of tailoring media content to specific audiences that possess characteristics of interest to specific advertisers
What is narrowcasting (or niche marketing)?
This perspective argues that active audience members use media content to create meaning, and meaningful experiences, for themselves.
What is meaning-making perspective?
The simultaneous consumption of many different kinds of media
What is media multitasking?
This perspective views mass media as central to the maintenance of society over time and the representation of shared beliefs.
What is ritual perspective?
Groups of people, or audiences, bound by little more than an interest in a given form of media content
What is taste publics?
Social construction of reality theory states _____ are collections of meanings assigned to some phenomenon or situation.
What is typification schemes?
Increasing the amount of advertising and mixing commercial and noncommercial content
What is hypercommerciallism?
The experience you've "met" people in the media from a different bounded culture form your own, and now you seem to not only better understand them but you've also come to develop improved attitudes toward them.
What is parasocial contact?