Books
This market giant is helping small publishers through their use of customer data collection.
What is Amazon?
These are stories designed to gain impressions.
What is clickbait?
This type of magazine carries stories that focus on people in specific professions.
What are trade (or professional, or business) magazines?
This perspective is what leads filmmakers to reduce risk taking and produce formulaic movies.
What is the Blockbuster Mentality?
This type of radio is very structured and formulaic. It serves a highly specialized, specific audience attracted to a particular type of music.
What is format radio?
During the Great Depression, Allen Lane invented what popular book format?
What is the paperback book?
This term is used to describe papers like The Sun, which were cheap to print, garnered a large audience, and brought advertisers to the medium.
This is the practice of printing multiple versions of a magazine that are specialized to certain geographic or demographic interests.
What are split runs?
This court decision forced large studios to sell off their theaters, creating competition for a declining audience.
What is the Paramount Decision?
This invention by Reginald Fessenden made wireless voice transmission possible.
What is the liquid barretter?
When someone in authority limits publication or access to a book, that book is...
What is Censored?
These are single sheet announcements of events, usually imported from England to colonies.
What are Broadsides (or Broadsheets)?
This is a designer catalog made to look like a consumer magazine.
What is a magalogue?
The Lumber brothers patented this device which both recorded and projected images.
What is a cinematographe?
the sale of advertising led to the creation of these, which allowed identical content to be transmitted on multiple stations for maximum revenue.
What are networks?
This was the year that the first printing press arrived in North America.
What is 1638?
This act of congress restricted the first amendment rights of citizens that would "any false scandalous and malicious writing" regarding congress, the president, or the federal government.
What is the Alien and Sedition act?
This type of circulation is used when publishers provide magazines to a certain demographic for free.
What is controlled circulation?
The tendency for the brain to keep images our eyes see for ~1/24th a second.
What is the persistence of vision?
In order to resolve an ongoing patent dispute, the US government forced the competing companies to merge into what company?
What is the Radio Corporation of American (RCA)?
This English law dictated that printers must use government paper and fueled revolutionary sympathies.
What is the Stamp Act?
This type of journalism focused on sensationalized, dramatic news in order to help newspapers compete with other large newspapers.
What is Yellow Journalism?
This policy is used when an advertiser demands an advance copy of the publication with the threat that advertising will be pulled if the company is displeased with the content.
What is an ad-pull policy?
This type of distribution occurs when a movie is shown on a few select screens in hope that critical response, film festival accolades, and good word of mouth marketing will increase success.
What is a platform rollout?
The Trustee model of regulation is based upon these two premises.
Spectrum Scarcity and Influence.