Old Internet
This iteration of the Internet involves people using the internet to consume content:
Web 1.0
Web 2.0
Web 3.0
Web 1.0
Masspersonal communication is a hybrid of mass communication and what other sub-field of communication?
Interpersonal communication
At what type of arcade did people play early video games like pinball?
penny arcade
This organization is a nonprofit created by the advertising industry. It produces advertisements for worthy causes pro bono.
Ad Council
This amendment guarantees freedom of speech.
First Amendment
Very early versions of the Internet connected military and ________ entities throughout the country.
university
Which boundary enforcement tactic describes when someone retroactively deletes internet content to maintain privacy?
Lowest common denominator (LCD)
Scrubbing
Compartmentalization
Affordances of New Technologies
Scrubbing
Which of the following is an example of a massively multiplayer online role-playing game (MMORPG)?
Farmville
World of Warcraft
Donkey Kong
Solitaire
World of Warcraft
This company/medication is praised for its public relations response to medication that was tampered with causing seven fatalities in the Chicago area?
Johnson and Johnson/Tylenol
Large media companies like Disney use their multiple platforms to promote one another. This is called ________.
Synergy
The US Defense Department created this agency to focus on creation of new technologies. This agency was successful in creating the first version of the Internet.
Advanced Research Projects Agency (ARPA)
Define Web 3.0
Personalized content, predictive use of the internet
Describe the famous study that led to Social Learning Theory by Bandura.
Bobo doll
This is an early PR technique that involved bribing reporters to write favorably about products or services. One example is that reporters were given free rail passes in exchange for writing favorable reviews about the railroad.
Deadheading
We typically have a right to privacy. One exception to this is that the government has the right to access electronic communication for the sake of national safety. What act permits this?
PATRIOT Act of 2001
In 1970 Bolt Beranec and Newman (BBN) created what early contribution to the Internet?
Email (and @ symbol)
When discussing masspersonal communication, give an example of a message that is high in message personalization, but low in exclusivity?
Define social learning theory by Bandura.
We learn behavior through observing others model behavior
Name the early PR professional who created a PR campaign to improve public perceptions of the color green to promote Lucky Strike Cigarettes.
Edward Bernays
Countries sometimes have a head start with a media technology, which allows them to dominate the industry. This is called what?
Cultural imperialism
The creation of ARPA and the development of the Internet corresponded to a war. Name that war!
Cold war
Give an example of a social network site. Keep in mind the difference between social network and social networking sites.
Oldenburg (1999) argues that MMORPGs are ______ places, like coffee shops and pubs.
third
Name three categories of the Values and Lifestyle Strategy (VALS) inventory of consumers.
Innovators, Thinkers, Believers, Achievers, Strivers, Experiencers, Makers, Survivors
Proving libel is more complicated for public figures than private people. Public figures must prove this extra piece of libel, which argues that the reporter knew the information reported was false and they reported it anyway.
actual malice