This was the first electronic communication and the first human communication to outrun the stagecoach.
What is the telegraph?
100
This series of ones and zeros allows us to digitally send almost any information over the Internet.
What is binary code?
100
During this era of history, factories began producing more goods than consumers could use, leading to the beginning of branding and advertising to sell products to a wider audience.
What is the Industrial Revolution?
100
This is the concept that creators own the rights to their original works.
What is copyright?
200
This Internet giant is trying to scan millions of books and make them available online through its Library Project.
What is Google?
200
This prolific inventor patented the photograph in 1878 and later one of the first moving picture recorders?
Who is Thomas Edison?
200
The release of this Web browser marked the moment when the Internet became a mass medium.
What is Netscape?
200
The arrival of VCRs and later DVRs, led viewers to begin practicing this behavior, which eroded television advertising revenue.
What is time shifting?
200
This law grants the government sweeping powers to search all electronic communications.
What is the USA Patriot Act?
300
These papers, sold cheaply on the street and often filled with sensational news, were the first to attract a true mass audience.
What was the penny press?
300
This mass medium cut into sales by the record industry, but later had to cut a deal with the industry to play hits when television stole its audience.
What is radio?
300
This peer-to-peer file-sharing software led to the closing of hundreds of music stores?
What is Napster?
300
This music video channel changed the way TV commercials are made, introducing rapid edits, creative camera angles and staged narratives.
What is MTV?
300
In the early days of the movie industry, these were considered low-culture entertainment, because they attracted an audience of immigrants.
What were silent films?
400
This magazine, founded in 1974, was the first successful mass market magazine to appear in decades.
What is People?
400
This cable network, founded in 1972 to send movies to hotels and motels, was the first crack in the dominance of the Big 3 networks.
What is HBO?
400
This form of gaming, which involves multiple players all over the world, can be considered a mass medium.
What are MMORGs? (Massively multiplayer online role-playing games).
400
Online marketers use this technique to gather personal information and target ads to consumers.
What is data mining?
400
This concept allows government to regulate broadcast media, including TV and radio, because the electromagnetic spectrum is considered a public asset?
What are the public airwaves?
500
This website decimated classified advertising, the financial backbone of most modern newspapers.
What is Craigslist?
500
This FCC chairman is famous for his remark calling television a "vast wasteland."
Who was Newton Minow?
500
This term refers to the growing contrast between the information "haves," those who can afford high-speed Internet, and the "have-nots," those who may not be able to afford a computer or to pay for Internet service.
What is the digital divide?
500
This founder of modern public relations helped the Rockefeller family repair its image after negative articles about its oil monopoly and a coal mining strike. His PR principles in cluded straight talk and telling the truth to the news media.
Who is Ivy Ledbetter Lee?
500
What is the Communications Decency Act?
This law failed in 1996 and 1999 to keep indecent content off the Internet.