World Connection/ Ethics
Which describes a trend in mass media?
the presence of advertising at train stations the presence of advertising at train stations
the way a sports event is presented on television the way a sports event is presented on television
the placement of headlines on newspapers the placement of headlines on newspapers
the use of AI to solve problems
the use of AI to solve problems
Define Mass Media
Media meant to reach the masses. -Used to reach large numbers of people.
Which effect would place the viewer at a distance from the action?
a wide shot a wide shot
a reaction shot a reaction shot
an ambient sound
dark colors
a wide shot a wide shot
Analyze which is least likely to be included in a magazine advertisement for a face cream.(1 point)
the price of the cream the price of the cream
a picture showing the product in its container.
a description of the benefits of using the cream
a photo that has been filtered to make facial skin look smooth
the price of the cream the price of the cream
Fill in the blank: Journalists adhere to ethical values when they ______ information with multiple sources and report the facts they find in a[n] ________way.
Journalists adhere to ethical values when they verify information with multiple sources and report the facts they find in a[n] accurate way.
Name four categories of mass media.
Broadcast, print, digital, outdoor
Which are types of visual media? Select the two correct answers.
discussion podcasts
infographics
radio announcements
music
billboard advertisements
infographics
billboard advertisements
An infographic about healthy eating shows only appealing photographs of healthy foods and happy people enjoying those foods. It does not give specific information about how much of the foods to eat. What is most likely the goal of the infographic?(1 point)
to show the many types of choices people make throughout their day
to prescribe a specific diet to people with health concerns
to describe the vitamins and minerals that the body needs
to give people a positive feeling about choosing healthy food
to give people a positive feeling about choosing healthy food
Which of the following would be considered a violation of the use of a professional photograph covered under the Creative Commons BY-ND license? (With this license, users may copy and distribute the material, but they may not change it and must give credit to the original creator.)(1 point)
uploading the photograph to one’s social media page, thanking the photographer who took the photo
uploading the photograph to one’s own personal web page with an attribution to the creator
putting the image on a flyer with the creator’s name on the bottom and distributing it
photoshopping a house into the photograph
photoshopping a house into the photograph
Which description of a television ad for breakfast cereal is an example of the pathos appeal?(1 point)
The ad shows a happy family eating breakfast together around a large table.
The ad points out that the cereal comes in a large box but does not cost very much.
The ad features a doctor saying that eating cereal has health benefits.
The ad explains why people should take time to eat a good breakfast.
The ad shows a happy family eating breakfast together around a large table.
Analyze the example from media of information meant to persuade.
"Analyze these examples from media of information meant to persuade. Match the media from the information to the persuasive technique it represents."
What persuasive technique does it represents?
Application of terminology, Inclusive Language, Attack language, Descriptive language and imagery, Manipulation of evidence
Descriptive language and imagery
Which questions would be best for analyzing themes in mass media? Select the two correct answers.
Who views this type of media?
What messages are conveyed?
On what device can the content be viewed?
What imagery shows up repeatedly?
How many people will view an advertisement?
What messages are conveyed?
What imagery shows up repeatedly?
A reviewer is writing a book review. He wants to use some quotes from the book in a fair and ethical way. Which question would best help him decide which quotes to use?(1 point)
Does this quote reveal the secret twist of the book?
Does this quote give information about the plot?
Does this quote directly support my thesis statement?
Does this quote describe what a character looks like?
Does this quote reveal the secret twist of the book?
Which are examples of logos? Select the three correct answers.(Get all right to earn 1 point)
A law firm runs an advertisement explaining how the firm can help you win your case.
An advertisement for a health club shows a fitness trainer talking about the benefit of exercise.
A candidate for public office runs an ad that plays patriotic music over photos of war veterans.
A trailer for a movie shows children playing with a cute puppy.
An advertisement for face soap lists the benefits to the skin of each ingredient.
A law firm runs an advertisement explaining how the firm can help you win your case.
A law firm runs an advertisement explaining how the firm can help you win your case.
An advertisement for a health club shows a fitness trainer talking about the benefit of exercise.
Which quote from the text uses a non-neutral tone? (1 point)
“Extremely picky vegans can be hard to feed at a dinner party.”
“Veganism can be a challenge for health and social reasons.”
“Beans, plant-based protein, and nuts are viable options for vegans to eat a well-balanced diet.”
“Vegans must make sure they consume a variety of protein, which can be difficult when meat is eliminated.”
“Extremely picky vegans can be hard to feed at a dinner party.”
Which type of verbal message in the media would likely have a clear bias?
a political commercial advertising for a party candidate
a brief report on what the financial market achieved in one day a
a video clip describing the semifinal results of the World Cup soccer championship
a social media story about upcoming seasonal events in a local community
a political commercial advertising for a party candidate
Which form of media is most likely to present information that needs to be examined critically for ethical standards? (1 point)
an online or print magazine
a television broadcast by a local news station
a thread of social media comments
a news report posted on the station's website
a thread of social media comments
On a podcast, a sponsor who accuses a competitor of unethical behavior is using what technique? What mode of persuasion is involved: ethos, logos, or pathos? Explain.
Pathos: The sponsor is using an attack technique, which falls under pathos because it appeals to emotions related to anger and judgment.
Analyze the example from media of information meant to persuade.
Hi! I’m RolyPoly, the cutest stuffed bear you’ll ever meet. Watch me do all sorts of tricks!"
What persuasive technique does it represents?
Application of terminology, Inclusive Language, Attack language, Descriptive language and imagery, Manipulation of evidence
Application of terminology
An environmental agency trying to eliminate fracking near a small town may 1____ information about groundwater pollution and 2______ statistics about job creation resulting from fracking.
Fracking is a technique of injecting fluid at high pressure into underground rock formations to extract gas or oil.
An environmental agency trying to eliminate fracking near a small town may 1 (include) information about groundwater pollution and 2 (exclude) statistics about job creation resulting from fracking.