Society and Culture
Society
What is the aggregate of people living more or less in order
Aesthetically Pleasing
Looks good
3 goals of television
What is to get viewers, entertain, inform/enlighten?
How many times someone needs to see an advertisement before taking action
What is the rule of 7?
Massive amount of annoying ads
What is the problem with modern news websites?
Culture
What people do, believe, eat, wear, etc
D.W. Griffith's movie that glorified the KKK
What is "Birth of a Nation"?
A sense of joy in group membership
What is Camaraderie
A new brand needs to do this as the first step in advertising.
What is get its name out
The accuracy of modern news
What is accurate but incomplete?
A dynamic norm (define norm as well)
A expectation of behavior that is constantly changing
Not Monolithic
What is American Culture, there are many different versions of it.
Invoking a sharp emotional reaction
What is poignant?
Someone who likes a brand so much they essentially advertise it for free
What is a Brand Advocate?
Journalistic cause of chaos and conflict (injecting bleach)
The relationship between mass media and societal structures
What is rapid rise in wealth and fame due to creating a valuable digital product or going viral.
Inspired patriotism and the idea that America and its allies were forces of good in the world.
What are the early WW2 films?
The method of relaying an idea or story such as film television, web series, podcast etc.
What is a Medium?
Information about categories that people fit into like income, race, height, gender
Cherry picking stories to promote a bias is done by these media outlets
What are ideological news outlets?
Demassification
The end to many ready made audiences caused by infinite and easy access to media, this has caused many people to watch and consume many different things as opposed to watching the same movies and tv shows.
Changing of the general patterns that lead to the status-quo
What is a paradigm shift?
The main themes and settings of 50s and 60s sitcoms
Peaceful, consumption driven, suburban life
The industrial revolutions relationship to advertising
What is the historical reason for the massive increase in advertising budgets?
Two reactions to biased news
What is having extreme viewpoints or not paying attention anymore?