Matweenrialism
Critical Media Literacy
Self-Empowerment
Shop 'til you drop
Other
100
Marketing a product with a consistent logo
What is branding?
100
Compare media images and portrayals of your surrounding environment with your reality.
What is one way to be media literate?
100
By making them feel like they are special and have dictated the actions of marketers.
How do marketers instill self-empowerment?
100
20 times more money
What is spent on youth marketing now compared to 1980?
100
Student learn about the pervasiveness of media in their lives
What is media awareness?
200
Specific trends that let you "fit in"
What is "cool"?
200
A critical media thinker.
Who makes you question media texts?
200
I want this. Please. Please. Please. Please.
What is pester power?
200
Consumption
What breeds individualism?
200
One of the most profitable sectors of the Disney corporation
What is the Disney Princess brand?
300
One that is in-trend, has all the "coolest" materials
What is a media kid?
300
Corporations or multinational conglomerates at work
Why do we question the source?
300
Psychologists, sociologists, behaviourial scientsts, focus groups all have a role to play.
What are marketing techniques so effective?
300
25000
How many commercials does the average person see per year?
300
A marketing firm that recruits girls as “secret agents” to push product or conduct focus groups with their unsuspecting friends.
What is the GIA?
400
Marketers encouraging social meaning to a product
What does it mean to be "cool"?
400
To think critically about and independently of commercialism and corporate manipulation
Why is it important to be media literate in the world today?
400
When it translates into overwhelming spending power.
What is "bad" self-empowerment?
400
Humans responses better emotionally.
Why do marketers tie stories to products?
400
Girls get their parents to buy them what they want regardless of the type of store
What is purchasing power?
500
Materialism
What are the possible effects of symbolic advertising?
500
To be able to view the world in an objective lens.
Why is it important to be a critical thinker?
500
When it translates into effective critical thinking about media content and resisting unnecessary "feel good" items
What is "good" self-empowerment?
500
The rise of consumer society
What is causing the decline of democratic and active citizenship?
500
Be a critical citizen.
What is a way to minimize materialism and "bad" self-empowerment?
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