Role Models
They build the data, processes, and tooling that scales customer lifecycle management and value delivery.
Customer Success Operations
This persona is having to juggle oversized and varied books of business, which forces reactive firefighting and limits proactive executive engagement.
Customer Success; Individual Contributor
Transform cross-functional data into polished executive communications automatically - eliminating repetitive report creation while keeping leadership informed
Chief of Staff
This Ops persona struggles when uneven process adoption and hygiene impact forecast accuracy and pipeline visibility.
Revenue Operations
They orchestrate GTM processes, systems, and metrics across Marketing, Sales, and CS to drive predictable revenue.
Revenue Operations
This persona is burdened by capacity constraints, especially when their teams spend more time assembling recurring reports rather than doing strategic analysis.
Analytics; People Manager
With Matik's AI, every GTM rep uses consistent, data-backed content - so you never have to retrain teams on the right story to tell
Enablement
This Ops persona is challenged by complex territories, quotas, and comp plans that are hard to maintain and explain.
Sales Operations
They build, analyze, and communicate accurate financials and forecasts to guide decisions and meet close/compliance deadlines.
Finance; Individual Contributor
This persona spends sleepless nights worrying about proving impact, especially when GTM teams are fragmented.
Revenue Enablement
Generate accurate, timely financial reports and presentations automatically - transforming your data into executive-ready content
Finance
This Ops persona struggles with data quality and attribution across channels, as well as lead lifecycle alignment.
Marketing Operations
They align and equip all GTM roles with skills, content, and workflows to drive predictable revenue across the customer lifecycle.
Revenue Enablement
This persona struggles with content sprawl and version control issues that leave reps unable to find the right, up-to-date material for their segment, vertical, or persona.
Sales Enablement
Matik's AI automates stakeholder-ready presentations & documents from your data, eliminating last-mile manual work and repetitive deck creation
Analytics
This Ops persona struggles with noisy and scattered customer feedback which makes prioritization and alignment hard.
Product Operations
They improve enterprise decision quality by making trusted, actionable insights ubiquitous and efficient across the organization.
Analytics; Executive
This persona often spends hours reconciling numbers from different systems, where inconsistent metric definitions create extra work and slow decision-making that can affect the bottom line.
Finance; Individual Contributor
Automate cross-functional reporting with AI that pulls from all your systems to create consistent, stakeholder-ready content
Operations
This Ops persona is challenged by changes in compliance and policy, resulting in operational overhead.
People Operations