CLIENT NEEDS
BUSINESS CONCERNS
OVERCOMING OBJECTIONS
SAVE DAT MONEY
LIKE A GOOD NEIGHBOR
100

A young couple just had their first child and wants to ensure financial stability if one parent dies

What is term life insurance?

100

A small business owner wants protection in case a customer sues for injury.

What is general liability insurance?

100

“I already have coverage through work.”

What is group life vs. individual life?

100

This type of life insurance is typically the most affordable.

What is term life insurance?

100

Transfer of Risk

What is Insurance?

200

A 45-year-old freelancer wants coverage that builds cash value over time.

What is whole life insurance?

200

A contractor needs coverage for tools and equipment stolen from a job site.

What is inland marine insurance?

200

“I’m young and healthy—I don’t need insurance yet.”

What is locking in lower premiums early?

200

This insurance product covers accidents not covered by health insurance

What is Supplemental Health or Supplemental Health Plus Insurance?

200

This is full coverage.

What is liability, comprehensive, and collision?

300

A retiree is worried about leaving funeral costs to their children.

What is final expense insurance?

300

A business partner wants to ensure the company can buy out their share if they pass away.

What is key person life insurance?

300

“I don’t trust insurance companies.”

What is building trust through transparency and education?

300

This coverage pays monthly benefits if you’re unable to work.

What is disability insurance?

300

Amount you pay out of pocket before the carrier takes over

What is a deductible?

400

A single parent wants to protect their income in case of injury or illness.

What is disability insurance?

400

A startup founder wants to protect against cyberattacks and data breaches.

What is cyber liability insurance?

400

"I’ll think about it and get back to you.”

What is urgency and follow-up strategy?

400

This policy offers lifelong coverage but comes with higher premiums.

What is whole life insurance?

400

The money you pay to an insurance company every month or renewal

What is premium?

500

A single mother wants a rider on her life insurance policy.

What is a CTR, or Children's Term Rider?

500

A restaurant owner wants coverage for lost income during a fire-related closure.

What is business interruption insurance?

500

“I had a bad experience with a previous policy.”

What is empathy and policy comparison?

500

This approach combines home, auto, and life policies for potential savings.

What is bundling insurance policies?

500
Who founded State Farm?

Who is George Jacob (G.J.) Mecherle?

M
e
n
u