J-School Derulo
Isings-spy
(with my little comms eye)
(with my little comms eye)
From Brat Summer to Fascist Fall: Tariffic 2024–25 Canadian Media Moments
Cohort core
Hold on, wait a minutiae
100
_ _ _ _ _ _ _ doing _ _ _ _ _ _ _ _ _ for a _ _ _ _ _ _
[Must get all correct for points]
SOMEONE doing SOMETHING for a REASON
100
Why, that's the mayor of London, of course!
Who is Josh Morgan?
100
The seven senile swings and seven Brat misses that heralded a stunning political comeback.
What is the 2024 US Presidential Election?
100
She's a runner, she's a track star.
Who is EJ?
100
They love Beyoncé.
Who is Erin?
200
The elderly lady evicted from her home so it could be demolished to build a few extra lanes on the road (years on, no roads have been built and the house still stands.)
Who is Nan?
200
A bad comms practice, perhaps best exemplified by Mr. Nixon here:
What is negating the frame?
200
When the people decided to defy the poll(ievre)s, because fourth time's the charm.
What is the 2025 Canadian Federal Election?
200
They betrayed Esther by not turning up for an editing session.
Who is Bella?
200
They ride a motorbike.
Who is Chris?
300
Some of the many news pegs that determine the worthiness of covering a news event.
[Must name five]
What are:
Timeliness, consequence, conflict, human interest, prominence, proximity, progress, suspense, singularity
[also accept any of these other news pegs: exclusivity, bad news, conflict, surprise, shareability, drama, follow-up, the power elite, celebrity, magnitude, good news, news organization’s agenda]
300
The phrases represented by the following acronyms:
A) SMART
B) GOST
C) RACE
[Must get two of three correct for points]
What is:
A) Specific, Measurable, Achievable, Realistic and Time-bound.
B) Goals, Objectives, Strategies and Tactics
C) Research, Analysis, Communications, Evaluation
300
A looming threat to our economic survival, or the second semester news event that kept on giving—it's all about framing.
What are tariffs?
300
They survived a bear encounter, no thanks to their (ex) boyfriend. #redflag
Who is Jill?
300
They used to work on Hallmark movies.
Who is Ryan?
400
2X BONUS
You are a journalist at CBC and I am an editor. We enter an elevator and you notice we are alone.
Pick one story you did this year at MMJC and give me the elevator pitch. Ground floor to floor 32: go!
What is a journalist? ;)
400
These are sections commonly found in a comms plan.
[Must name five]
What are (five of the following):
Introduction, Background, Goals, SMART Objectives, KPIs, Research Summary/Tools, Situational Analysis, Risks Summary, Audience Analysis (including categories of publics and audience phases of development), key messages (CAPS-squared), strategies, tactics, action plan, evaluation, appendices.
400
After months of cratering poll numbers, Justin Trudeau resigned in this month.
What is January, 2025?
400
They won the 2024–2025 Haak Saan Responsible Journalism Scholarship.
Who is Kieran?
400
2X BONUS
How well do you know your professors? Tell me something about the life or career of the following three professors.
A: Mark
B: James
C: Kathy
[Must get all three]
Who are the best authors/lawyers/journalists in all the land?
500
A:
All intensive purposes
All intents and purposes
B:
Towing the line
Toeing the line
C:
If worse comes to worst
If worse comes to worse
D:
The evildoers got their just _________.
Desserts
Deserts
E:
one in the same
one and the same
0–60%: Lose points.
80%: Gain points.
100%: Double points.
A: All intents and purposes.
B: Toeing the line.
C: If worse comes to worst.
D: Deserts.
E: One and the same.
500
These are key components of effective key messages—no CAP(S-squared).
[Must get four out of eight for points]
What are:
C - concise and credible
A - audience and active
P - positive and proactive
S - short and specific
?
500
The union representing striking Western workers.
What is CUPE?
500
The first letter of the person with the best sweaters, the first letter of the last name of a Lauren, the first letter of the person with the best style, the first letter of the person most likely to fly a drone.
What (or who) is Jade?
500
They dated the Bag Lady.
Who is Jeremy?