SMS
is a text messaging service component of most telephone, Internet, and mobile device systems.
sms
form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers
web ads
advertising that uses location data to reach consumers with messaging appropriate to their locality and behavior.
geolocation advertising
the process of displaying ads either inside online video content – usually before, during or after a video stream
mobile video advertising
form of advertising in video games,
advergaming
advantages of sms marketing
You can learn more about your customers
full-screen ads that cover the interface of their host app
interstitial advertising
online marketing
web apps marketing
advantages of video advertising
Video gives your brand a personality
advantages of advergaming marketing
Increase brand awareness
advantages of sms marketing
SMS is ubiquitous. Unlike most other instant messaging apps and social chat platforms, SMS is not an app and does not need to be downloaded or updated
24/7 Marketing
advantages of geolocation advertising
Improved customer loyalty – attracting more repeat customers because you have successfully made your promotions relevant to them
advantages of mobile video marketing
Video builds trust and credibility
advantages of advergaming marketing
Long-term results
disadvantages of sms marketing
People are wary of responding to SMS messages due to an increase in fraudulent messages
disadvantages of web advertising
Declining ad-clicks
disadvantages of geolocation advertising
Ineffective Location Data
disadvantages of mobile video marketing
An autoplay video might be annoying for users if the website is visited frequently by your prospects and customers
disadvantages of advergaming marketing
High cost