Your working with an older guest who has difficulty getting in and out of bed. What do all Serta and Beautyrest mattersses have as a feature/benefit that address this issue?
Serta has Best Edge Support and Beautyrest has the BeautyEdge Support.
Your guest is looking for a good mattress for their guest room. You show them a Serta Perfect Sleeper Level 2. What are several things you can point out about the mattress that speaks of "luxury" without "breaking the bank?"
The upscale aesthetics, zoned support, temperature regulation, pressure relieving foams.
What is the step up story from Perfect Sleeper Level 1 to Level 2?
An increase in number of coils 825 to 850 and offering zone support by using heavier gauge coil in the center third ( between the handles) where you need it most.
Your customer states they have an innerspring now and want to replace it because it sleeps hot but likes the feel. What reasons would Beautyrest Black help her problem?
BEautyrest Black has Black Ice tecnology and comfort layers of silk , alpaca, and cashmere in the cover to help regulate body surface temperature at night.
Your guest is a big guy who is tired of replacing his mattress every year. You are engaging in Top-down selling, so you take him to a Beautyrest Black. What feature of themattress can you show him to address his problem?
Show him the T-3 pocketed coil.
What is the step up story from Perfect Sleeper to iComfortECO Hybrid?
Enhanced support moving up from 3 zones to 5 zones and Quad coils; increased coil count from 850 to 1000.
Your customer is replacing an old mattress with Huge body impressions. How do you address their concern?
Show a hybrid and discuss the tolerance for body impression.
Your guest seem to be environmentally conscious. Which mattress would you suggest and what are features that you would mention to the customer to address his concerns about the mattress and its ability to meet his environmental consciousness?
iComfort ECO is up to 70 % sustainable, utilizing Reprieve fibers in the cover to achieve the cooling ( no PCM or added chemicals) which are made from recycled plastic, plant based foams, and recycled steel in the coils of the hybrid models.
A customer is looking at a BEautyrest Black L class and mentions she likes the cool feel of this mattress. What model Black can offer her more cooling?
The C and K class.
Your customer states that they like premium memory foam but don't want to spend that much. What Serta product would be good to show her?
The iComfortECO foam would be a great option as an alternative to that mattress.
Your customer is experiencing pain on their shoulder and hips. What features of Beautyrest Black help your customers problem?
The comfrot layers of memory foam and latex helps alleviate pain for your customer in those areas.
A customer is looking at an iComfortECO and mentions she is interested in latex. Which model of iComfortECO can you step up to help her interest?
The iComfortECO 30 , 40 , or 50 series. They all have Talalay latex.
Your customer states they have tried memory foam and spring mattresses and doesn't know which one to pick. Which Beautyrest Black product would be best suited to solve this problem?
A Beautyrest Hybrid is a great option to meet the two feels together.
Your customer has a problem sleeping hot at night, what feature of the iComfortECO line can help that problem?
The Cool Temp cover and Gel Memory foams help spread the heat away from your body and keep you cooler through out the night.
A customer states that they like a Beautyrest C class but feel they could use some more comfort. What product would be a step up for the customer?
The Beautyrest K class.
It has Nano coil technology for better pressure relief and comfort.