CTV
Platform 101
In the News
Unscrambler
ARCONYMS
100

term that describes the move of consumers from traditional linear tv to streaming?

cord cutter

100

Categories we released for sensitive templates

Cannabis
CBD
Political

100

Famous actress threatning legal action claiming OpenAI copied h"her" boice after she said no

Scarlett Johansson

100

AURFD

FRAUD

100

DAA

Digital Advertising Alliance

200

major streaming service that aims to build their own adtexh server by 2025

Netflix

200

first filter in ad audit

Ad Audit Status

200

What SSP was called out this month for misdeclaring IDs in its bid requests?

Colossuss

200

VDRRITEAS

ADVERTISER

200

NAI

Network Advertising Initiative

300

 who SA recently partnered with for CTV measurement and forecasting

Samba TV

300

a format that doesn't support age-targeting

DOOH (In-game)

300

term that TTD is reframing for the open internet

The premium internet

300

RDBDIE

BIDDER

300

GARM

Global Alliance for Reponsible Media

400

ACR stand for

automatic content recognition

400

First tab when setting up a new campaign in campaign editor

Setup

400

 Google API leaked earlier this week

Search

400

ALLWDE NGEADR

WALLED GARDEN

400

ANA

Association of National Advertisers

500

US CTV Ad Spend Expected to reach by end of year

approx 30 billion

500

Features under the planning tool

Forecasting & Benchmarks

500

ranks as top publisher on the TTD 100 list

Hulu

500

TCILCABKI

CLICKBAIT

500

BSI

Brand Safety Institute

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