SWOT Did you say?
STP
Potpourri
Market Research
Product
STP 2
You "Need" to know this
Product 2
100
There's are positive things that are internal to your company.
What are strengths?
100
Why do marketers segment the market into different groups of customers?
What is: Different people have different needs?
100
A marketing manager that has a product with a low relative market share in a low growth industry would consider downsizing the product. This type of product is considered to be a_________________
What is a Dog?
100
What is the first step in the marketing research process?
What is defining the problem and research objectives?
100
Explain how a service is different than a physical product.
What is "Can't be stored, intangible, variable, etc...?
100
Give an example of Demographic Segmentation.
What is: age, gender, ethnic, income life stage, marital status?
100
This famous psychologist developed a hierarchy of needs. Name him and explain his theory.
Who is Abraham Maslow?
What is the Hierarchy of Needs? Lower level needs must be satisfied before higher level needs can be addressed.
100
A _____________is anything that delivers value to satisfy a need or want and includes physical merchandise, services, events, people, places, organizations, information, or ideas.
What is a product?
200
Chipotle had an ecoli outbreak in their restaurants.
Passengers on a Carnival cruise were sick with the Norovirus.
What are weaknesses?
200
When Perceptual Mapping is done on a product, comparing it to other products in the category, it is in the mind of the Marketing Manager.
True or False
What is false?
200
To target a Millenial most effectively, a company should advertise on TV and send mailings to them to promote their products.
What is False?
200
This type of Data is data that already exists.
Give an example.
What is Secondary data?
200
A _______________ is a name, term, sign, symbol, or design or a combination of these that identifies the maker or seller of a product or service.
What is a BRAND?
200
This company was a pioneer in targeting the LGBTQ back in the 1980s.
What is 
200
Having a facebook account satisfies what type of Need?
What is belonging/esteem?
200
Explain the difference between product mix, product depth and product line
What is:
Mix: Every Product the company makes/sells
Breadth: The number of Product Lines
Depth: The number of variations in a product line like flavors, sizes, etc.?
300
Interest rates for business loans are going up.
What is a threat?
300
Marketers segment the market in many ways demographically. One way they segment and target is through generations because of different market needs and different ways to reach these targets. This Generational group was born between 1946 and 1964. This generation is called
What are Baby Boomers?
300
What is the first step in the Consumer Decision Process?
What is "Need Recognition?"
300
This is research you create to answer a specific question.
What is Primary research or primary data?
300
Give an example of a Convenience Good and a Shopping Good?
Will Vary
300
When a company segments a market, they can only choose one segment to target.
True or False
What is False?
300
Water is a physiological Need. How can Water satisfy other needs?
What is esteem needs with Perrier?
300
In which stage of the product life cycle will promotional expenditures be significantly high in an attempt to create consumer awareness of a product and its features?
What is the Introductory Phase?
400
Many people are choosing diets that are gluten free, lactose free and fat free.
What is Taste Free?
JK
What are opportunities?
400
Steve and his wife are empty nesters. Their kids are out of college and have launched their careers.Mike and Sue are in their early thirties and have two small children. Marketers target these different consumers based on what type of segmentation?
What is Life Cycle?
400
In the B2B World, what is a "Buying Center?" and is it always the same across organizations and within organizations?
Group of decision makers for a company:
Influencers, those using the product, gate keepers, purchasing managers.
It is not the same
400
In the Marketing Research video, they said if you could only find the answer to one question, what would that question be?
What is "Were you satisfied and would you recommend us to your friends?"
400
A prepaid funeral is an example of this type of good.
What is an unsought good?
400
Carnival Cruise lines targets Florida residents with last minute deals to sell unsold cabins. These residents are closer to the port and can get there on short notice and take advantage of a good deal. What type of Market Segmentation is Carnival using?
What is Geographic segmentation?
400
This is becoming all that you can be.......being the best version of yourself.
What is Self Actualization?
400
For GM their product Mix includes Chevrolet, Buick, GMC and Cadillac. Each brand represents a Product
_______________?
What is Product Line?
500
In today's News Headline:
"J & J to pay millions in suit over talc in their baby powder" is an example of ____________
What is a weakness?
500
According to the five-step model of the marketing process, the first step in marketing is ___________________.
a.
building profitable relationships and creating customer delight
b.
understanding the marketplace and customer needs and wants
c.
constructing an integrated marketing program that delivers superior value
d.
designing a customer-driven marketing strategy
What is understanding the marketplace and customer needs and wants?
500
According to the Boston Consulting Group Growth Share Matrix, a product that has a relatively high Market Share compared to its competition, and is in a growing market is referred to as a
What is a Star?
500
On your receipt at McDonald's, you'll receive a free sandwich if you complete a survey. This is what type of research?
Primary or Secondary?
What is primary?
500
Give an example of a hybrid product
What is restaurant meal, hotel, salon, oil change, etc.........?
500
This famous ad executive was instrumental in targeting African Americans in the 1970s. Who is he and what were the 2 companies he worked with?
Who is Tom Burrell and What are McDonalds and Coca Cola?
500
Give an example of a product that addresses a safety need?
Will Vary
500
Give an example of a brand that is genericized to the product.
What is Kleenex
Jello
and others