Media Literacy
This is defined as "technology used to transmit communication."
What is media
This is the country where printing originated.
What is China?
These are the primary sources of revenue in mass media.
What are advertising and consumer sales?
This is the organization known for rating audience size in the TV industry.
What is Nielsen?
The newspaper, magazine, book, recording, radio, TV, and movie industries are all examples of this.
What is legacy media?
What is one reason that literacy media matters?
Media is everywhere
To empower you as a consumer/creator of media
So you can critically analyze media messages
Etc.
This is the century when the printing press what invented.
What is the 1400s?
This is the advertising environment that receives the most ad spend.
What is digital/the internet?
These are examples of prototype research in media.
What are movie screenings and TV pilots?
These are media professional who make judgments on what content merits inclusion in what is presented in media.
What are media gatekeepers?
This is not a purpose of media described in your textbook/lecture.
a. to inform
b. to persuade
c. to entertain
d. to commentate
What is letter D?
He is the inventor of the television.
Who is Philo Farnsworth?
This is the organization that has historically handled the distribution of government funds to public broadcasting organizations.
What is the CPB?
This is the term used to describe how modern consumers have vastly more options for mass media to consume compared to the number of options that folks used to have.
What is media fragmentation?
This is the theory that tells us that the media agenda directly influences the public agenda.
What is agenda setting?
This element is not required for something to be considered mass communication.
a. A mass audience
b. Distance between the communicator/audience
c. Given via digital technologies
d. Lack of immediate/direct feedback
What is letter C
This is the reason cable TV became popular.
What is cable companies offering exclusive paid channels?
This is the term that describes large media organizations that own numerous media subsidiaries.
What are media conglomerates?
This is what is required to have a representative sample in research.
What is a randomized selection of participants?
This is the category of communication used to describe social media.
What is mass-personal communication?
This is what you are able to do when you are media literate.
What is encoding (writing) and decoding (reading) media
This is is the term used to describe how various forms of mass media technologies and industries are merging as a result of the internet.
This is the number of media organizations that own approximately 90% of all mass media.
What is 6?
This is defined as “the process of dividing consumers into groups with shared characteristics."
What is target audience segmentation?
These are the three stages of Jobs' historical model of digital progression.
The computer revolution, internet revolution, and digital lifestyle.