Email Marketing & Automation
These are dynamic content blocks used in emails and landing pages. They live in the Design Studio.
What are snippets?
These are variables used to personalize assets.
What are tokens?
This type of landing page template has elements that you can edit.
What is a guided template?
2. Capture push registration information
3. Pull attendance information
4. Track program status of leads
What are the benefits of integrating Marketo with a webinar platform?
With this report you view basic program metrics, like members and success.
What is the Program Performance Report?
These are grouped leads with distinct profiles and used for dynamic content.
What is a segmentation?
This is the program channel you would create for a lunch and learn.
What can be used with the Tradeshow channel?
This type of landing page requires that you edit the full HTML code.
What is free form?
This is the type of asset (form) that should be used when hosting a webinar every 2 weeks for 6 months.
What is a global form?
With the ______ report you view statistics on the individual links in your emails.
What is the Email Link Performance Report?
This is the type of asset that lives in an individual program
What is a local asset?
Custom tokens defined within a program.
What are program tokens (My Tokens)?
This is the display name for a field.
What is a field label?
Calender file token
What do I use to add an Outlook calendar to an email?
Use this report to identify the number of people who completed forms in your landing pages, and how many of them were new people.
What is the Landing Page Performance Report?
You cannot upload two files with the same name into the same folder here.
What is the Design Studio?
These tokens are specific to the lead's demographic or behavioral value.
Email Address
What does Marketo use to de-duplicate leads?
This program type is to be used for activities that happen at a specific date.
What is Event Program Type?
The ___________ report is used to review interactions with your emails: delivered or bounced, opened, clicked, unsubscribed, etc.
What is the Email Performance Report?
This is the use of technology to manage and automate the process of converting prospective customers into actual buyers.
What is Marketing Automation?
Sources of information, goals, challenges, preferred content medium, role
What types of questions should you ask when researching buyer person?
Stay one page, External URL, Landing Page
What are the Thank You page options in the Form Settings?
When you host a webinar, the success program membership status would be _______
What is Attended?
This program allows you to view email metrics for your email send, including opens, clicks, and unsubscribes.
What is the Email Program Dashboard?