Email Marketing & Automation
These are dynamic content blocks used in emails and landing pages. They live in the Design Studio.
What are snippets?
These are variables used to personalize assets.
What are tokens?
This type of landing page template has elements that you can edit.
What is a guided template?
This status is considered to be a success status in a webinar program.
What is Attended?
This is the report where you can view statistics on individual links in your emails.
What is the Email Link Performance report?
This is a group of leads with distinct profiles and used for dynamic content.
What is a segmentation?
This is the program channel you would create for a lunch and learn.
What is the Tradeshow channel?
This type of landing page requires that you edit the full HTML code.
What is free form?
An event invitation would be considered this type of email.
What is a Non-Operational email?
This is the report where you can view interactions with your email: delivered or bounce, opened, clicked, unsubscribed, etc.
What is an Email Performance report?
This is the type of asset that lives in an individual program.
What is a local asset?
These are custom tokens defined within a program.
What are program tokens (My Tokens)?
This is the display name for a form field.
What is a field label?
This is the type of program token that you would use when creating an Outlook calendar file.
What is the calendar file token?
This is the report where you can view basic program metrics such as members and statuses.
What is the Program Performance report?
The type of email that bypasses communication limits and unsubscribed leads.
What is an Operational email?
These tokens are specific to the lead's demographic or behavioral value.
What is a Lead Token (Person Token)?
This is the field that Marketo uses to de-duplicate leads.
What is email address?
This is the Marketo program type used for events and webinars to track registrations.
What is an event program?
This is the report where you can identify the number of people who completed forms on your landing pages and how many of them were new people.
What is a Landing Page Performance report?
This is the use of technology to manage and automate the process of converting prospective customers into actual buyers.
What is Marketing Automation?
This is where you would go on the Person Detail Page to troubleshoot or review specific lead activity.
What is the Activity Log?
These are the 3 Thank You Page Follow Up options in the Form Settings.
What is Stay on page, External URL, and Landing Page?
This is the type of form that should be used when hosting a webinar every 2 weeks for 6 months.
What is a global form?
This is where you can view the email metrics for your email send, including opens, clicks and unsubscribes.
What is the Email Program Dashboard?