History
Who was created in 1963?
Ronald McDonald
80%
What is one way that McDonald's is changing their retail structure?
1) Ordering through kiosks
2) Modernizing their layout and design
In 2015 what were the two new launches of McDonald's?
- All day breakfast
- Mobile App
What is the new spin-off restaurant McDonald's recently launched?
CosMc's
What generation is McDonald's pushing their new marketing efforts toward?
Millennials (younger generations)
Who are the founders of McDonald's?
Richard and Maurice McDonald
What was McDonald's first menu item?
Hot dog
What is one way that McDonald's is modifying their menu?
1) Incorporating healthier food options
2) Simplifying the menu
What did McDonald's start as?
A hot dog stand
What is McDonald's highest selling item?
a) Big Mac
b) French Fries
c) McNuggets
d) McChicken
b) French Fries
What is contributing toward the deterioration of McDonald's quality and service?
Expansion
What year was McDonald's started?
1937
Who owned their own McDonald's?
a) The Queen of England
b) Tom Hanks
c) Oprah Winfrey
d) Matt Rhule
The Queen of England
Why is an increased menu size causing issues for McDonald's?
Higher costs and preparation times