Framework
Advertising Techniques
Branding
Popular Companies
100
Nike selling a pair of shoes to the average consumer is an example of the _____ e-commerce model
What is the business-to-consumer (B2C) e-commerce model.
100
Using Instagram is a form of...
What is social media marketing?
100
This type of logo is...
What is monogrammatic?
100
This LA-based brand built a reputation on Instagram copying celebrity outfits, then selling them for affordable prices.
What is Fashion Nova?
200
Online marketplaces such as EBay, Kijiji, and LetGo are examples of the ____ E-commerce model
What is the consumer-to-consumer (C2C) e-commerce model.
200
When companies hire celebrities or people that have a big following to promote their brand or products through the media, particularly social media platforms
What is influencer marketing?
200
"Think different" is _______'s slogan.
What is Apple?
200
This video-streaming company allows customers to view hundreds of movies and shows for a monthly subscription.
What is Netflix?
300
A company that sells solely online is classified as a ____ organization
What is a virtual organization.
300
An advertisement that can be seen while the consumer is browsing on other websites
What is a banner ad?
300
"Know your limit, play within it" is _________'s logo.
What is BCLC?
300
This online marketplace sells millions of products around the world, often with two-day shipping.
What is Amazon?
400
A company that conducts some, but not all, business activities online is classified as a ____ organization
What is a click-and-mortar organization.
400
Blendtec is a company that primarily advertises through...
What is content marketing?
400
This visual logo belongs to...
What is Toblerone?
400
This company sells furniture and home goods online from various suppliers.
What is Wayfair?
500
E-Commerce is defined as the ____ of buying, selling, and exchanging via internet
What is the process.
500
Influencer marketing is particularly powerful to consumers due to its __________ component.
What is organic?
500
"Have it your way" is ________'s slogan.
What is Burger King?
500
This company is considered the biggest e-commerce retailer and was founded in China.
What is Alibaba?