Objective 1.01
The process of creating, communicating, and delivering product or business information to customers.
What is marketing?
This term occurs when a company provides a product or service to a customer and receives money in exchange.
What is selling?
External factors that may harm a business
What are threats?
This segment determines where I should market my products based on where my customers are located.
What is Geographic?
What is secondary data?
This is anything offered to satisfy a customer's want or need.
Product
In marketing, this specific process or strategy determines the exact monetary value a company will charge customers to buy their product.
What is pricing?
Good customer service, fresh food, clean restaurants and affordable prices are all ______ for a company.
What are strengths?
Tanya normally purchases her jelly cat every Friday on the JellyCat.Com website using her mobile phone. This is important because it focuses on the _______
What is Behavioral/ Behavior
Based on the performance from last year, we saw 80% of our students pass end of grade test. Because of this I can assume we will see about 83% of our students pass this year.
What is an estimate?
Footlocker plans to have an instore sneaker release where they will be selling their shoes IN-Store.
What is PLACE?
This term represents the specific amount of money a marketing team is allocated to spend on a campaign.
What is a budget?
This tells us EXACTLY how we want to market our products and achieve our Goal. (Specific)
What is a marketing tactic?
True or False- If a company targets Alexa based on her love for hiking and eco-friendly lifestyle rather than her age or location, they are using geographic segmentation.
What is False?
Figuring out how many people have been attending the Home football games at Palisades falls in the category of __________
What is quantitative data?
Unlike "nondu-----" items like food or gasoline, a television is classified as this type of long-lasting good.
What is a durable good?
Formulating our data from a product based on the customers experience and product performance.
What Is Market Research Management
What part of the marketing plan would determine that we would like to have 500,000 Sprayground bookbags sold?
What is marketing objectives?
True or False- If businesses incorrectly use the Market Segmentation system to market to their customers, it is okay as long the business is positive.
True or False
Mystery
One person on your team must complete 15 push ups OR 25 Jumping Jacks.
Intense, selective, and exclusive are the three main strategies used to execute this "P", which determines how an item reaches the end consumer.
What is place?
This function involves the physical movement, storage, and tracking of goods through the supply chain so they are available to customers at the right place and time.
What is Channel Management?
In order list the stages of the marketing plan that we talked about in class.
Situation Analysis
Target Market
Marketing Objective
Marketing Strategy
Budget
Evaluation
Please list each element of market segmentation and give two examples of each.
What is Demographic, Geographic, Psychographic, Behavioral.
Mystery
Without looking at your notes, give a summary of all the things we have learned in the class thus far.