Media Concepts
This theory explores why people actively seek out specific media to satisfy specific needs.
What is Uses and Gratification Theory?
This concept refers to the initial version of a product with just enough features to satisfy early adopters and provide feedback for future development.
What is a Minimum Viable Product (MVP)?
Known as the 'father of the World Wide Web,' he invented a way to share information globally.
Who is Tim Berners-Lee?
This metaphor is used to describe the versatility of social media, highlighting the many uses users might have and the variety of research that can be conducted using it.
What is the Swiss-army knife metaphor?
These platforms focus on building and reflecting social relations among users who share interests, activities, or connections.
What are online social networks?
A graphical representation showing the maturity, adoption, and social application of specific technologies over time, often used to illustrate technology trends.
What is the Gartner Hype Cycle?
The collection of media that a person regularly engages with.
What is media repertoire?
This theorist is known for his theory on the network society.
Who is Manuel Castells?
A concept describing how users can resist the proposed ways of engaging with technology and come up with their own uses for technologies.
What is repurposing of media technologies?
A term that describes the emergence of new technologies that absorb and integrate the functions of previous technologies
What is convergence?
This social theory can explain why people participate in social media activities to fulfill their desires and needs
What is Uses and Gratification Theory?
This term refers to significant innovations that radically change or disrupt existing technologies and markets.
What is disruption to existing technologies?
This model assumes that technologies are accepted or rejected on two bases: perceived usefulness & perceived ease of use.
What is the Technology Acceptance Model?
This 1999 work by Manovich examines digital media's shift from linear narratives to a database format.
What is 'Database as Symbolic Form'?
This 1964 book by McLuhan discussed the impact of different mediums on human perception.
What is Understanding Media: The Extensions of Man?