Week 8 & 9
Ideology of Consumerism
The idea that increasing consumption of goods and services is a desirable goal, and that personal well-being and happiness are fundamentally tied to acquiring material possessions
Metallica, et al. vs. Napster
Used the Digital Millennium Copyright Act (DMCA) of 1998 to stop what they claimed was digital piracy of copyrighted material. Led to new pay platforms for consumption.
Media Regime
A way to describe distinct historical combinations of technology, regulation, and professional norms that have come to seem natural, and serve as gates through which information about culture, politics, and economics passes, thus shaping the discursive environment
Digital Enclosure
A technological and economic process of centralizing ownership of a platform to make it possible for those who own and operate it to claim ownership over information generated by the users who navigate it.
Data
the critical raw material that is needed to train AI algorithms. This material comes from users and is increasingly secured through our everyday online and cloud practices.
Feedback Loop
a cycle based on audience preferences that influence network programming decisions.
The Paradox of the Internet
Just as the Internet enabled high-speed copying with little quality loss (access), it also enabled enhanced detection of copying and new opportunities for control and enforcement (surveillance).
Impressions
Are used to measure when a user sees/views an ad; any time a user opens an app or website and an ad is visible
Social Media Logic
when social media practices and habits escape the bounds of its original institutional and everyday contexts and affect many other areas of life
Data Products
research, business intelligence, demographic data and market data sold to government, analysts, consulting and market intelligence firms.
Liberal Market Perspective
Emphasizes a decentralized, competitive market system where the bulk of production and economic activity is coordinated through market institutions, with minimal government intervention
Rhetorical Frames
a situated mode of addressed use by a media outlet; how a media outlet conveys meaning. These are based on "Taste Cultures" "Class Distinction" and other characteristics of an audience.
CTR (Click-Through-Rate)
The percentage of individuals viewing a web page who click on a specific advertisement that appears on the page.
The 4 Principles of Social Media Logic
defined as programmability, popularity, connectivity, and datafication.
Data Flywheel Effect
is a feedback loop where data collected from interactions or processes is used to continuously refine AI models, which in turn generates better outcomes and more valuable data. Each action influences the next one which forms a virtuous cycle and drives long-term growth.
"The parasite inside the host"
describes how "change" ends up quietly overtaking the organism from the inside out, while still retaining its outward features. Netflix is an example.
Mediatization
The process whereby media organizations come to usurp the traditional duties of political parties, and where the economic and stylistic imperatives of commercial entertainment increasingly shape the priorities and practices of political systems
Supply and Demand
A traditional economic theory that refers to how much of a good or service producers are willing and able to sell at different prices, versus how much of a good or service consumers are willing and able to purchase at different prices. It works differently on YouTube
Funnel
Uses to differentiate prices for Cost per thousand Impressions (CPM) based on one's propensity to purchase goods by clicking on digital ads.
Creative Destruction
describes a process in which new innovations replace and make obsolete older innovations and ways of doing business.
Chaebols
In Korea, the government's role in establishing the cable industry prioritized economic growth over democratic values and public participation, resulting in a media landscape that primarily served the interests of these.
The Long Tail
describes how businesses, especially those that operate online, can make money by offering a large variety of products—even if a few of them sell very well and most of them sell only a little.
Authenticity
opposed to a reserved and measured approach to informing the public, like the traditional news did. Incorporates an aesthetic, style, and mode of address that people understand, are familiar with, leading people to trust non-traditional forms, experts, and organizations of news and information.
Debanalization
Describes Twitter's shift to an emphasis on news, information, and media over the emphasis on supporting the ambient intimacy of interpersonal connection. This has begun to reverse with Musk's takeover of Twitter (X).
Platform Capitalism
the economic activities of Internet-based companies such as Google, Facebook, Apple, Microsoft, Uber and Airbnb, that operate as platforms by leveraging hardware and software technologies to create a foundation upon which users can conduct business. They do not "make or buy" but serve as facilitators of these transactions while collecting data