Week 8 & 9
The idea that increasing consumption of goods and services is a desirable goal, and that personal well-being and happiness are fundamentally tied to acquiring material possessions
Ideology of Consumerism
Used the Digital Millennium Copyright Act (DMCA) of 1998 to stop what they claimed was digital piracy of copyrighted material. Led to new pay platforms for consumption.
Metallica, et al. vs. Napster
Rather than traditional practices of objectivity and trust, this concept characterizes what is real or true by a demonstration that other people have made a choice or partaken in a product/service — such as reviews, testimonials, or social shares — thereby encouraging others to do so. In other contexts, we might call it "Bandwagoning"
Social Proof
A technological and economic process of centralizing ownership of a platform to make it possible for those who own and operate it to claim ownership over information generated by the users who navigate it.
Digital Enclosure
the critical raw material that is needed to train AI algorithms. This material comes from users and is increasingly secured through our everyday online and cloud practices.Data
Data
Three markets of ratings, programming, and audience that are interlocked
Feedback Loop
Just as the Internet enabled high-speed copying with little quality loss (access), it also enabled enhanced detection of copying and new opportunities for control and enforcement (surveillance).
Paradox of the Internet
Are used to measure when a user sees/views an ad; any time a user opens an app or website, and an ad is visible
Impressions
when social media practices and habits escape the bounds of their original institutional and everyday contexts and affect many other areas of life
Social Media Logic
research, business intelligence, demographic data and market data sold to government, analysts, consulting and market intelligence firms.
Data Products or Market
a dominant market perspective that emphasizes a decentralized, competitive market system where the bulk of production and economic activity is coordinated through market institutions, with minimal government intervention
Liberal Market Perspective
a mode of addressed use by a media outlet; how a media outlet conveys meaning. These are based on "Taste Cultures," "Class Distinction," and other characteristics of an audience.
Rhetorical Frames
CTR (Click-Through-Rate)
The percentage of individuals viewing a web page who click on a specific advertisement that appears on the page.
defined as programmability, popularity, connectivity, and datafication.
The 4 Principles of Social Media Logic
Data Flywheel Effect
is a feedback loop where data collected from interactions or processes is used to continuously refine AI models, which in turn generates better outcomes and more valuable data. Each action influences the next one which forms a virtuous cycle and drives long-term growth.
describes how "change" ends up quietly overtaking the organism from the inside out, while still retaining its outward features. Netflix is an example.
"The parasite inside the host"
The process whereby media organizations come to usurp the traditional duties of political parties, and where the economic and stylistic imperatives of commercial entertainment increasingly shape the priorities and practices of political systems
Mediatization
A traditional economic theory that refers to how much of a good or service producers are willing and able to sell at different prices, versus how much of a good or service consumers are willing and able to purchase at different prices. It works differently on YouTube
Supply and Demand
Funnel
Uses to differentiate prices for Cost per thousand Impressions (CPM) based on one's propensity to purchase goods by clicking on digital ads.
Creative Destruction
describes a process in which new innovations replace and make obsolete older innovations and ways of doing business.
A value orientation that emphasizes self-expression and quality of life over economic and physical security. This is in contrast to a set of values where the individual is primarily concerned with material possessions
Post-materialism
Increasingly de-politicized character with political identity more closely resembling lifestyle choices in the marketplace.
Post - Ideology
The dominant "currency" of social media; an aesthetic style, and a mode of address of intimacy and disclosure that people understand, are familiar with, and that builds trust and brand loyalty. It contrasts slick, professional-looking content.
Authenticity
Describes Twitter's shift to an emphasis on news, information, and media over the emphasis on supporting the ambient intimacy of interpersonal connection. This has begun to reverse with Musk's takeover of Twitter (X).
Debanalization
the economic activities of Internet-based companies such as Google, Facebook, Apple, Microsoft, Uber and Airbnb, that operate as platforms by leveraging hardware and software technologies to create a foundation upon which users can conduct business. They do not "make or buy" but serve as facilitators of these transactions while collecting data
Platform Capitalism