KPI or No?
Benchmark Breakers
ROI Real Talk
Strategy Snapshots
The Metrics Maze
100

True or False: "Number of emails sent" is a reliable KPI for sales.

❌ False – Volume ≠ effectiveness; outcome matters.

100

What is benchmarking in business?

✅ Comparing performance to industry standards or leaders

100

What does ROI stand for?

✅ Return on Investment

100

What is the purpose of performance measurement?

✅ To track progress toward goals

100

Define a “leading indicator.”

✅ Predicts future outcomes

200

What does KPI stand for?

✅ Key Performance Indicator

200

True or False: Internal benchmarking compares teams in the same company.

✅ True

200

What’s the formula for ROI?

✅ (Gain – Cost) ÷ Cost

200

Strategic vs. operational KPIs – what's the difference?

✅ Strategic = long-term goals; Operational = daily metrics

200

Define a “lagging indicator.”

✅ Shows results after the fact

300

True or False: KPIs should align with business goals.

✅ True

300

Name one benefit of benchmarking.

✅ Insight into gaps, goal-setting, improved performance

300

If an investment of $1,000 returns $2,000, what’s the ROI?

✅ 100%

300

Name one strategic KPI.

✅ Market share, revenue growth, customer lifetime value

300

Why use a mix of leading and lagging indicators?

✅ Balanced view of current and future performance

400

Name a KPI that a customer service team might track.

✅ Example: Customer satisfaction (CSAT), resolution time

400

Why is external benchmarking useful?

✅ Shows how you stack up to competitors

400

True or False: ROI is only financial.

❌ False – Time, productivity, and retention can also be ROI

400

What’s one risk of measuring too many metrics?

❌ Information overload; unclear priorities

400

What might cause data to be misleading?

✅ Bad collection, wrong timing, or lack of context

500

Why is "number of hours worked" NOT a good KPI?

❌ It measures time, not output or results.

500

What’s a potential downside of benchmarking?

❌ Can lead to copycat strategies, not innovation

500

Name a reason a project could have a negative ROI.

❌ Overruns, poor planning, or no measurable gain

500

Why is context important in interpreting data?

✅ Numbers alone don’t tell the full story

500

What’s a metric you can use to track employee engagement?

✅ Pulse surveys, retention rate, or productivity metrics

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