A Poll By Any Other Name....
Designed to measure a president's job performance
What are Approval Ratings?
We can't hear them because they don't know yet.
Who are undecideds?
People tend to express extreme political opinions here.
What is twitter or social media?
The main way to indicate the accuracy of a poll.
What is the margin of error?
Small group conversations about candidates and issues.
What are Focus Groups?
These people may use opinion polls to help them do their jobs better...and maybe even to keep their jobs.
Who are politicians?
The media delays publishing their election day polls until voting has finished in order to avoid this.
What is the bandwagon effect?
Respondents are more likely to lie under these conditions.
What is a live telephone poll?
Used on election day.
What are Entrance and Exit polls?
This is used to help ensure that all people have an equal chance to participate in a poll.
What is random-digit dialing?
This is how a question is asked.
What is framing?
This term is used to describe a sample of people meant to represent a larger group.
What is the universe?
Used to show changes over time.
What are Tracking polls?
This is used to make sure a poll fairly represents different demographic groups.
What is weighing or stratification?
These people don't know what they're talking about.
Who are uninformed citizens?
This shows the accuracy of polls after an election.
What is candidate error?
Designed to influence how a respondent answers a question.
What is push polling?
High approval numbers may convince an elected official that they have this.
What is a mandate?
This idea helps us understand why Tom Bradley wasn't elected California's first black governor in 1982, despite a strong lead in the polls.
What is Social-Desirability Bias?
These entities often produce biased polls.
What are special interest groups?