Advertising
The more people are exposed to a stimulus - the more they want it.
Mere Exposure Effect
Offers content for free, hoping to build an audience like fortnite
Open Access
Attempt to represent how involved or responsive the audience is to a particular message.
Engagement or Exposure
Creates a sense of urgency, which is good for clearance sales. Encourages appetite, thus is frequently used by fast-food chains.
Red
Power, Strength, Authority
Black
The total number of people who have seen the online content.
Reach
Expect users to pay for each piece of content discretely, like UFC fights, or OnDemand movies.
Pay Per Use
Describes some action taken on the part of the user that the sender of that message desires. (Purchasing, Downloading, Voting)
Conversion
The preferred color of men.
Blue
Cleanliness and Pure
White
Persuasive Communication is known as?
Advertising
Services such as Netflix that offer it for free at first, then will charge a monthly fee to view it's content.
Subscriptions
Measures whether a user clicked on the link.
Click through Rate
Nature, Relaxation
Green
Solidarity, too much can lead to depression
Gray
The number of times the online content has been seen.
Frequency
People are exposed to different information and this may have political and cultural consequences.
Filter Bubble
Measures whether a user purchased something as a result of an online advertisement.
Royalty
Purple
The study of the cultural and social structures that frame the human interaction that occurs through digital technology.
Digital Anthropology
A system where people's attention comes to have economic value.
Attention Economy
Collective agreements which are codified in payment schemes, contracts, standards, processes and expectations.
Information Regime
The process of linking, exposure to conversion. (How many times a user visits a site before making a purchase)
Conversion Attribution
Promotes Optimism
Yellow/Orange
A method of systematically collecting, analyzing, and interpreting textual or visual data online, usually with the intent of quantifying patterns for comparison or estimations.