Persuasive Techniques
What is it called if something (a word or phrase) is used over and over again?
Repetition
It’s finger licking good.
KFC
It is similar to sympathy but not quite the same
Empathy
Name one form of social media
Snapchat, Facebook, Instagram, Be Real, TikTok
What is the persuasive technique that uses emotion?
Pathos
I'm lovin' it
These are used to sell products. Smaller children especially, find them irresistible.
Cartoon characters
Name three types of media
Radio Television Film & Video Print (newspapers, magazines) Electronic (e-mail, the web, cell phones, video games)
A famous person (celebrity) personally uses the product or service and gives an account of how satisfied he/she is.
A testimonial
Outwit, Outplay, Outlast.
Survivor
This famous Greek philosopher, scientist and educator divided the means of persuasion, appeals, into three categories--Ethos, Pathos, Logos.
Aristotle
Who is the founder of Facebook?
Mark Zuckerberg
What is the persuasive technique that appeals to logic?
Logos
Have a break, have a...
Kit Kat
The music that is used in an advertisement is specifically aimed at an Audience. Sometimes you just cannot get it out of your head, and soon, you find yourself humming the tune. This causes you to think about the product.
Jingles
What is the persuasive technique that uses authority?
Ethos
Keeps going and going and going.
Energizer Batteries
The Socratic Circle is named after this Classical Greek philosopher.
Socrates
Who owns Twitter?
Elon Musk