Parasite
This struggling family lives in a semi-basement apartment and folds pizza boxes for extra cash.
Who is The Kim Family?
The King Castella cake shops fit into this context.
What is Cultural context?
This type of lighting dominates the Park house, symbolising wealth, cleanliness, and exposure, in contrast to the dim, cluttered Kim home.
What is High key lighting?
The way Media and audiences were described in the pre-digital era?
What is mass media and a passive audience?
Politicians sharing social media updates on what policies they are enacting or running press conferences on television are examples of this.
How does the government use media to communicate with citizens?
This wealthy family unknowingly employs every member of the Kims under false pretences.
Who is the Park Family?
The use of sub-basements as a common form of housing.
The narrative convention which dictates key turning points and narrative shifts in Parasite.
What is a three-act structure?
These new methods of production and distribution have allowed individuals to exercise agency by easily creating content and reaching audiences.
What are digital production technologies (phones and webcams) and Social Media platforms (Tik-Tok, Twitch, etc.)?
Reasons for this government practice are: Protecting vulnerable audiences (media ratings and laws on gambling ads), protecting cultural identity and economy (Australian content quotes), and preventing misinformation.
What is regulating the Media?
This turning point in the film occurs when the former housekeeper returns to the Park home during a storm.
What is the discovery of the secret bunker (or basement)?
The underpinning framework that dictates the economic context.
What is neoliberalism?
The Narrative convention of a Kim family member portraying an adaptable and cunning, using her confidence to impersonate an art therapist.
What is characterisation?
Originally mass media corporations, these "deciders of media access" have changed in the age of social media.
Who are the gate keepers?
In order to combat discrimination the Australian High Court ruled that social media pages can be held responsible for defamatory comments readers leave on their posts which led to many pages doing this.
What is deactivating their comments section?
This shocking event at Da-song’s birthday party exposes the fragility of class harmony and leads to a violent climax
What is the stabbing at the garden party?
Cultural context informs readings as Korean audiences will know that this prop is not a symbol of good luck but rather a simple decorative garden ornament
What is the scholar's stone?
The technical code of the vertical composition of the film—semi-basement, street level, and hilltop mansion
What is framing/mise-en-scene?
Although new media has allowed for more voices to be heard, mainstream media corporations are still influencing the topics being discussed through this process of promoting certain media stories over others.
What is agenda setting?
This new media concept relates to platforms collecting data from social media users in order to predict and control their behaviours for the purpose of profit and political gain.
What is data harvesting or surveillance capitalism?
In the film’s closing sequence, this imagined plan reflects Ki-woo’s lingering delusion that hard work alone can overcome class barriers
What is Ki-woo’s fantasy of buying the Park house (the dream ending)?
This belief discriminates against poor people by suggesting that they have not worked enough to achieve success.
What is meritocracy?
The code that often frames the Kim family
What are high camera angles?
Social Media platforms are catering services, using algorithms to provide media to audiences, they do not produce any content of their own and therefore rely on these people to keep their business models going.
Who are individual creators/prosumers?
The rise of misinformation, filter bubbles, and echo chambers has led to this phenomenon which divides people across ideological lines.
What is political polarisation?