Alphabet Soup
This is short for click-through rate
CTR
This is one example of streaming audio platform.
Pandora, Spotify or iHeart
This stage sits at the top of the marketing funnel
Awareness
These are two things paid media gets confused with most often.
Public Relations & Organic Social
CPC stands for
Cost Per Click
This is the social platform with the most robust targeting abilities.
Conversion is what part of the funnel
Bottom
Name two things that could be considered a conversion
Phone call, form fill, purchase
KPI stands for
Key Performance Indicator
This is an example of a pay per click platform
Google, Bing
This medium can play in all stages of the marketing funnel
Paid Social
Name three places you can run ads
Display, TV, Billboards, Social, Radio, Google, Bing
PPC stands for
Pay per Click
This is the platform we use to track phone calls.
Call Rail
Showing an ad to someone that engaged with your social media is an example of this
Retargeting
What is an impression?
An “impression” represents an opportunity of an advertisement to be seen, heard, or make an influence on a potential consumer
This is the abbreviation for cost per thousand
CPM
Smart television with the capacity of connecting to the internet.
ConnectedTV
A marketing funnel is...
An illustration of the theoretical custom journey from awareness to conversion
What is paid media?
Marketing that you pay for.