News
Terms
Advertising
Persuasion Techniques
Visual Elements
100

The title of an article.

What is a headline?

100

A way of thinking, a feeling or an opinion about something often based on how we were raised.

What does bias mean?

100

To sell a good or service or give public service information.

What is the purpose of an advertisement?

100

An ad with someone having a party and someone knocks on the door.

What is bandwagon?

100

THe size, shape and style of font used in an ad.

What is typeface?

200

The reporter's name.

What information is in a byline?

200

An idea or opinion that is accepted as true without question or proof.

What is an assumption?

200

A famous person is part of an advertisement.

What is a celebrity endorsement?

200

An ad with the words "new and improved taste".

What is loaded language?

200

The colours used in an ad that may have meaning.

What is colour scheme?

300

The internet.

What medium do most people read news from?

300

A formed opinion or evaluation (good or bad) about something.

What does judgement mean?

300

A person explains why they use a product or service.

What is a testimonial?

300

An ad that is funny.

What is humour?

300

The design of the product or the packaging.

What are shapes?

400

A hoax.

What is news that is intended to be a joke?

400

An often unfair and untrue belief people have about people or things with a particular characteristic.

What is a stereotype?

400

Companies have these so that their products are recognizable and memorable.

What are logos?

400

An ad that compares and contrasts two similar products from two different companies.

What is product comparison?

400

The brightness of an ad.

What is light?

500

News that is considered to be misinformation or disinformation.

What is fake news?

500

A way of looking at things.

What is perspective?

500
The target audience.

Who is the advertisement for?

500

An ad that makes people feel sad or happy.

What is emotional appeal?

500

The way we look at an ad or our impression.

What is perception?

M
e
n
u