Best Practices
Print, online, and Broadcast are types of these.
What is media?
An organization's comprehensive strategy for engaging with reporters and news outlets.
What is a media plan?
One word for images, videos, graphics, and sound files.
What is multimedia?
Key messages you should prepare for an interview.
What are talking points?
(and you should have 2-3 prepared)
Urgent communications around that should be an extension of as overall communications strategy.
What is crisis communications?
Adaptive radiotherapy is a good example of this type of language.
What is jargon?
AAPM's subcommittee for providing or encouraging responses to media stories, scientific articles, and other external activities.
What is the Responsive Communications Subcommittee (RCSC)?
72% of journalists surveyed by Cision report that this is the multimedia element they use the most.
What are images?
The "acronymn" for a person with expertise on a certain topic.
What is SME?
The people who make the decisions during a crisis situation.
Who are gatekeepers?
The style guide that most media outlets follow.
What is AP Style?
The ideal amount of time to respond to a media request.
What is an hour?
A term for the rhythm or frequency of sharing content with media.
What is cadence?
Unofficial information given to journalists, or, something you can say during an interview to ensure a comment will not be published in a story.
What is off the record?
The person who issues statements on behalf of an organization.
What is a spokesperson?
The people you expect to receive your messaging.
What is your audience?
The method of communicating with the same tone, branding, and voice of a brand.
What is consistent messaging?
The two journals, published by AAPM, that are used for promoting quality content.
What are Medical Physics and the Journal of Applied Clinical Medical Physics (JACMP)?
This online tool can help you vet a journalist by name.
What is MuckRack?
Four format options for sharing crisis sommunications.
What are Email, blog, social media post, direct media pitch, press release, 1-1 outreach? (any four will do!)
A term for sharing information before it's public to give media time to craft a story in advance.
What is embargo?
AAPM's general media contact email.
What is media.contact@aapm.org?
Name of the site that lets you build a one-stop-shop for all your relevant links, like social media, articles, and resources.
What is Linktree?
The majority of journalists say that this is the top thing they can want to see from organizations in pitches.
What is understanding their target audience?
Two levels of audience you may consider when deciding to respond to a crisis.
What are internal and external audiences?