Media & Communications

History of Media Technology

100

New technology that simulates human intelligence by machines.

artificial intelligence

200

Mail delivery system used in the American West from the 19th century that relied on horses.

pony express

300

Before the invention of writing, humans used this technique to record complex information.

drawing

400

This vast worldwide network of interconnected computers was officially brought to life on January 1, 1983.

internet

500

This is the year the World Wide Web was created.

1991

Famous People

100

This billionaire purchased Twitter for over $40 billion last year.

Elon Musk

200

This person invented the telegraph as well as system for encoding letters and numbers.

Samuel Morse

300

This person invented the first moveable-type printing press.

Johannes Gutenberg

400

This brilliant computer scientist suggested a test to tell computers and humans apart.

Alan Turing

500

This person created the first email and the idea of using the '@' symbol.

Ray Tomlinson

The Law

100

This guarantees Freedom of the Press in the United States.

First Amendment

200

Publishing lies or untruths in order to damage someone's reputation.

slander / libel / defamation

300

Creative work that can be used by anyone for any purpose.

public domain

400

Exclusive right granted by the government to ownership over an invention.

patent

500

Gives ownership of a creative work to the creator for the life of the creator plus 70 years.

copyright

Monetization

100

The number of times media appears on a screen being viewed by a person.

impressions

200

A person on social media with lots of followers who is often paid to endorse products.

influencer

300

Advertisers pay a lot to have their ads show up next to these terms that people search for.

keywords

400

This is how much advertisers pay when a consumer clicks on an ad.

cost-per-click

500

This popular website has paid original content creators over $30 billion dollars so far.

YouTube

Communication

100

All the material you post to the internet makes up this.

digital footprint

200

This communication style is characterized by saying the opposite of what you actually think or feel. Often uses sarcasm, gossip, or rumour.

passive-aggressive

300

Trying to influence consumer habits through the use of media platforms.

marketing / advertising

400

Changing the way you communicate based on your audience.

code-switching

500

These are the FOUR main styles of communication.

Assertive, Aggressive, Passive, Passive-Aggressive