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Basics
Basics
His philosophies about media shaped this theory.
Marshall McLuhan
According to McLuhan, this is the medium without content.
Light Bulb
This is the "socially built world of meanings" that surrounds us, shaping our senses and thinking. Like the air, we don't often notice it.
Symbolic Environment
Complete the sentence: During the Tribal Age, "hearing is _____."
Believing
Why can't we categorize media now as hot or cold?
Media Convergence / Convergence
Medium reshapes culture and everything. The medium is the _____.
Message
According to Marshall McLuhan, what do we call a tool like a smartphone, laptop, or even a pen, because it extends our senses or abilities?
Extension / Extension of self or ourselves
In what epoch does "seeing in writing" become an evidence of truth?
Literate Age
Reverses
What was the primary reason why McLuhan punned his famous catchphrase "The Medium is the Message" to "The Medium is the Massage?"
Editorial Mistake / Typographical Error
The saying goes that a fish doesn't know it's in water. What concept does this illustrate about our relationship with media and our surroundings?
Invisibility of Environments
During the Electronic Age, what did McLuhan cite as our state of being?
All-at-onceness
Which general field of science is used as an analogy for this theory?
Biology
The Global Village
What is the key step in understanding how media shaped our senses and how we interact with reality?
Awareness
Name at least two out of three inherent traits of Twitter as claimed by Brian Ott.
Simplicity, Impulsivity, Incivility
The Laws of Media was written by McLuhan and who?
And his son / McLuhan