Entertainment Biz
Content Licensing
Video History
Grab Bag
Digital Media Tech
100
If you bought GRP’s what would you be getting?
A TV audience to watch your commercial
100
What is the definition of HD video in a content license?
Any video 720 resolution or higher
100
What year were the first PVR's introduced?
1999
100
What does the “M” in CPM stand for?
Latin for Mil (1,000)
100
What are the 2 components of a video file or stream?
Container and video / audio signal
200
What law would go90 be violating if it shared what someone watched without the viewer opting in?
VPPA
200
Two considerations commonly exchange as part of a content license?
Money, marketing support, ad inventory, viewing data, offer constructs, minimum guarantees
200
What is the winged woman on the Emmy statue holding?
Atom
200
What is usually referred to as "the currency" of the ad business?
Neilsen
200
What is the current common and customary encryption strength to protect the highest value content?
128 bit
300
What kind of education is needed to work in a Business Affairs role at a media company?
Law degree
300
How long after a movie is in the theaters before it enters the Premium window?
12 up to 18 months
300
Why did NBC select the peacock as their logo in 1956?
To educate consumers on color television
300
Name one requirement necessary to be CPI compliant
Encryption of payment instruments, annual audit by certified 3rd party, secure network and facilities, vulnerability management processes, strong access controls, maintain info sec policy, employee security training
300
What is MPEG-4 Part 10, Advanced Video Coding is more commonly called?
H.264
400
Cisco predicts video will consume what percentage of global Internet traffic by 2020?
75%
400
What window that normally comes before disc and EST for movies?
Hospitality
400
What company developed the first TV remote control?
Zenith developed the wired "Lazy Bones" remote control in 1950
400
Name three types of data that are considered PII?
Name, address, email, geo location, gender, age
400
DFXP and cea-608/708 are two of several formats for what kind of technology?
Close captioning
500
Who is the highest paid media executive?
David Zaslav from Discovery made $156M in 2015
500
Which type of publisher enjoys the most favorable wholesale costs for content licenses?
Cable companies
500
What was Tony Verna's contribution to video?
Inventor of instant replay that was used for the first time in Dec 7, 1963 and changed sports viewing forever
500
What would you be doing if asked to conform a TV show for mastering?
Replacing low res clips used in editing with high res clips, while preserving the editors creative decisions frame by frame
500
What type of frame must always be first in an MPEG group of pictures (GOP)
i frame
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