Data & Privacy
This type of "cookie" belongs to other domains
What is third party cookies?
This type of media includes media such as television, magazine, outdoor, radio, or newspaper advertising
What is Paid media?
The measures an organization takes to identify, select, acquire, work with, and retain its customers.
What is Customer Relationship Management
The total audience or weight of a specific media schedule
What is gross rating points?
Online targeting in which the publisher uses data that customers have volunteered, such as age, gender, location, and interests to choose whom to display ads to
What is Demographic Targeting?
Belonging to the same domain as webpage user is currently viewing
What is a first party cookie?
A key aspect of digital marketing that is essential to any marketing endeavor. Without them, your strategy would have no direction and no end goal or win conditions
What is Objectives?
The tangible assets of your product or services that focus on most desirable/differentiation; last level of the brand pyramid
What is Features & Attributes?
Single market area that contains 2-7 stations
What is Cluster?
Online targeting in which an ad is matched to content it is placed alongside
What is Contextual Targeting
Under the policy of____, internet users are not discriminated against based on the amount or nature of the data they transfer.
What is Net neutrality?
The definitive version. In SEO, it refers to a definitive URL.
What is Canonical?
Marketing philosophies, policies, procedures, and actions that have the enhancements of society's welfare as a primary objective
What is social responsibility?
An alternative to a commercial spot is _____, a thirty-minute or longer advertisement, which is relatively inexpensive to produce and air
What is an infomercial?
Online targeting based on users having similar characteristics to current customers
What is "Look-Alike" Targeting?
Regulation (EU) 2016/679 on April 27, 2016.
What is General Data Protection Regulation ("GDPR")
It resolves the impracticality of listing all the dealers of the manufacturer in national advertising.
What is cooperative advertising?
The four P's of marketing
What is:
1. Product (and services)
2. Price
3. Placement (or distribution)
4. Promotion
5. A new P: People
Shows that run across the US, BUT on different stations in each market
largest source of programming in the US
What is syndication?
Online targeting based on users having click-through paths which resemble successful conversions
What is "Act-Alike" Targeting?
The data subject's existing right to deletion of their personal data. GDPR Chapter III, Section 3.
What is Right to erasure / Right to be forgotten?
Involves placing the user at the core of all decisions; this is vital when looking at building a successful digital marketing strategy
What is User-Centric Thinking
The one characteristic that makes your product or service better than the competition's. This can be determined by the brand pyramid
What is Unique Selling Point (USP)
An agreement by the advertiser that a scheduled commercial can be replaced in favor of a higher priced commercial or for some other reason.
What is Pre-Emption and Pre-emptible?
Online targeting that uses prior click-stream data of customers to determine whether they are a good match for the ad. Scope generally depends on whether the ad network or website publisher controls which ad gets displayed
What is Behavioral Targeting?