Media Targeting
This term describes dividing a market into distinct groups of buyers with different needs or behaviors.
What is segmentation?
This foundational document outlines how, when, and where to reach a target audience.
What is a media plan?
A short, memorable phrase used in advertising to help consumers remember a product.
What is a tagline (or slogan)?
These channel includes TV, radio, and newspapers.
What is traditional media?
This was the first social media platform to hit 100 million users.
What is Facebook?
The practice of delivering ads to a specific audience based on demographics or behaviors.
What is targeting or targeted advertising?
This key metric represents the number of unique people exposed to an ad.
What is reach?
This is the common term for an OOH or Billboard.
What is a bulletin?
This channel is known for learning user preferences and delivering highly personalized content.
What is TikTok?
This was the first video ever uploaded to YouTube.
What is "Me at the zoo"?
These are the three core dimensions used to define a target audience: demographic, psychographic, and _______.
What is geographic?
This strategy focuses on saturating a market quickly to make a strong impression.
What is a blitz strategy?
These ads change based on user data or behavior.
What are dynamic creatives?
An acronym for search specific digital marketing channel.
What is SEM?
This microblogging platform, launched in 2006, limited users to 140 characters per post.
What is Twitter?
This digital technique allows advertisers to show ads to users who have previously visited their website.
What is retargeting (or remarketing)?
A strategy combining online and offline media is known as this type of campaign.
What is an integrated media campaign?
This is the maximum file size for a standard Google Display ad.
What is 150Kb?
This channel removed its ability to track store visits in 2021.
What is Facebook?
The first paid television commercial aired in this decade.
What is the 1940s?
The term for a look-a-like audience that is the most like the CRM data.
What is a 1% audience?
This buying strategy secures ad inventory before it's made available to the general market.
What is upfront buying?
The ideal length of a video in seconds to increase reach on Facebook.
What is :14 seconds?
This channel launched in 2005 changing how we consume content forever.
What is YouTube?
This event in 1984 featured a groundbreaking commercial directed by Ridley Scott, aired during the Super Bowl.
What is the debut of the Macintosh oe Apple (“1984” commercial)?