A specific word or combination of words that a searcher might type into a search field.
What is a keyword/keyword phrase
100
Digital ads with which users can interact (as opposed to solely animation and excluding click-through functionality) in a web page format.
What is Rich Media
100
Jean-Claude Van Damme did the splits between two trucks to the tune of Enya in this bizarre, but instantaneously viral, commercial.
Who is Volvo
100
The championship game for the NFL held each February.
What is the Super Bowl
100
An online advertising pricing model where the advertiser pays for a single click on their ad.
What is cost per click
200
The number of times visitors perform the advertiser’s desired action upon visiting the website, such as fill out a credit application, print off a specific PDF, purchase a product, etc.
What are conversion/KPI's
200
The process of reviewing campaign metrics and performing any necessary adjustments to ensure campaign objectives are being met.
What is optimization
200
Two words- "Hump Day"
Who is Geico
200
A ceremony where 93 members of the Hollywood Foreign Press Association recognize excellence in film and television, both domestic and foreign.
What are the Golden Globes
200
An online advertising pricing model where the advertiser pays for each specified action linked to the ad.
What is cost per action
300
A group of web sites, represented by one entity.
What is a network
300
A form of targeted advertising used by publishers and advertisers to increase the effectiveness of their campaigns. They use information collected on an individual's web-browsing behavior, such as the pages they have visited or the searches they have made.
What is behavioral targeting
300
This mildly controversial featured the shipping options for their store. People could "ship their pants".
Who is K-Mart
300
A worldwide athletic competition being held this year in Sochi, Russia.
What are the Olympics
300
When a visitor clicks on a banner ad and is directed to the advertiser website or landing page.
What is click-through
400
The web page at which the target arrives at after clicking on an ad (display and/or paid search).
What is a landing page
400
A form of targeted advertising by which ads are delivered to users based on previous actions (typically within the last 30 days) that did not result in a conversion on the advertiser’s website.
What is retargeting
400
This companies ad featured "Real Beauty Sketches".
Who is Dove
400
This radio station in the Oklahoma City Metro broadcasts the football games for the University of Oklahoma.
What is "The Franchise"/KRXO/107.7 FM
400
The amount associated with information provided. The information provided is usually contact information, such as name, address, email address, etc.
What is cost per lead
500
What RON stands for
What is Run of Network
500
These are the three main types of mobile advertising
What are SMS, digital display, digital video
500
This brand's ad featured a disguised race car drive taking a test drive.
Who is PepsiCo
500
Outside of the main broadcast on NBC the 2014 Winter Olympic games will also be broadcast on these four cable networks.
What are NBC Sports, USA, CNBC and MSNBC.
500
An ad management platform, or ad server, allowing VI Marketing and Branding the ability to traffic creative, monitor all details of the campaign in real time and optimize down to the placement and creative level of all digital media buys.