Intellectual Property
A patent gives the inventory a monopoly on selling the invented product or using the invented process for how long?
20 years?
If a TV rating has the letter L accompanying it, what does that mean?
The program uses coarse language?
What is usually a stations single largest expense?
What is syndication?
What is digital disruption?
What is "the change that occurs when new digital technologies and business models built to emphasize them affect the function and value of existing goods and services"?
Who owns the frequencies used in broadcast media?
The American Public (stations and networks lease these frequencies from the US Government)?
To establish a trademark, what 3 steps must be taken?
1) Submit a registration application to the Trademark Office, 2) Conduct a search to determine originality, 3) Pay a registration fee
What is the difference between psycho and demographics?
Psychographics define attitudes, values, lifestyles, and opinions, while demographics measure characteristics of population groups (like age, gender, race, etc).
What 3 strategies work well for syndicated shows?
What are stripping, audience flow, and counter programming?
About what percentage of the population will never adopt new technologies?
16 percent?
How much does it cost to register a copyright?
$45?
Feist Publications, Inc. v. Rural Telephone Service Co., Inc. (1991) established what?
Only those databases in which facts are organized in some novel or artful manner are protected by copyright?
What are equal time rules?
Rules that require broadcasting stations to afford equal opportunity for all legally qualified political candidates including equal time, facilities, and costs?
What are the 3 major benefits of local news programming for stations?
What is one way we're seeing the media landscape move towards personalization?
Personalized ads, algorithmic programming, etc. (Multiple correct answers)
What is the limit (in percentage) of the total national audience that television stations owned by one person/company may reach?
39 percent?
If a copyrighted work was on December 31, 1977, how long is it protected by copyright?
95 years?
What is a DMA?
A Designated Market Area?
What strategic considerations must we have for habit formation if our media is primarily online?
Users have no time constraints, programmers must impress users, and it is best if we leverage online networks?
Online content emphasizes interactivity, meaning it is what kind of media?
What is active media?
What are the 4 factors that should be considered when determining fair use?
1) the purpose and character of the use, 2) the nature of the copyrighted work, 3) the amount used, and 4) the effect on the market?
If there are competing trademark claims, what determines who is protected by trademark?
Whoever used the trademark (TM) to designate their product protected first is protected by the trademark.
How do you determine a station's SHARE of the market?
Rating divided by HUT?
What did the financial syndication rule prohibit, and when was it repealed?
Broadcast networks were prohibited from owning primetime programming and syndicating it, but the rule was repealed in 1992.
What is the third revenue stream opened up by online programming?
Point and click merchandise purchasing?
When are mergers of broadcasting networks prohibited?
If the networks merging belong to "the top four" (ABC, CBS, FOX, and NBC)?