Dos
First steps in creating a media list
What is identifying your target market and audience.
The biggest mistake in creating a media list
What is taking shortcuts
The platform most reporters use
What is Twitter
You would use these tools when creating a media list
What are Cision, Google, the outlet's website, and social media.
Name three common mistakes in creating a media list
What are, not reading the pitch, not researching the market, and not updating the list.
When you can't find an outlet's phone number on its website, you might try this platform.
What is the station's Facebook page.
Included in a media list are what
What are the outlet location, outlet name, contact information for reporters, email addresses, phone number, and staff assigned to that outlet.
When adding TV contacts to your list, who should you typically not include?
News Directors and General Managers
When you have a small media market you're pitching, you might use this to locate other nearby markets.
What is Google or Google Maps.
What is, when you've been given the topic of the pitch.
What should you not rely on when creating your list?
Cision alone
When it comes to TV, having this might help you know what counties that market reaches.
What is a media market map.
The importance of the notes sections.
The note section allows other team members to pick up where you left off and allows your account lead to rely important information to the client.
Who should you typically not include on a list for print publication?
Who is the publisher
If you don't know the right reporter to add to the media list, you might try this.
Calling the outlet to see who covers the topic.