Advertising
Social Media
Movies and TV
What the Buzzword Really Means
The Cat's Heroic Journey
100

The first part of a TV commercial.

What is the hook?

100

It's how long social media companies keep user data.

What is forever?

100

A famous movie that makes a lot of money.

What is a blockbuster?

100

Serious

What is "not serious"?

100

The first stage of the hero's journey.

What is birth?

200

The last part of a TV commercial is this.

What is the final image or logo?

200

Social media companies think of their users as this, not customers.

What is the product?

200

The characteristic of a blockbuster that makes the most money.

What is merchandise?

200
Link

What is "no real relationship"?

200

The Save the Cat beat when the hero leaves the old world behind and enters a new one.

What is Break Into Two?

300

PAC stands for this.

What is political action committee?

300

The first social media platform embraced by adults before teenagers.

What is Twitter?

300

Jaws, the first blockbuster, set the stage for this second blockbuster.

What is Star Wars?

300

Deadly

What is "low probability of death"?

300

This person gives the hero a magic charm, aid, or advice.

Who is the wise old person?

400

M&Ms refused to allow this for ET. Reese's Pieces benefited. 

What is product placement?

400

The First Amendment protects freedom of the press, religion, and this.

What is speech?

400

Children's television uses bright these to attract attention.

What are colors?

400

Could, perhaps, or might.

What is "probably not"?

400

The last beat in Save the Cat.

What is the final image?

500

The three types of product placement include verbal exposure, product exposure, and brand this.

What is signage?

500

Only this entity can be accused of violating free speech under the First Amendment.

What is the government?

500

The most common form of children's television takes this form.

What is animation?

500

As much as.

What is "probably less than"?

500

Just after the Save the Cat midpoint beat, this happens.

What is the bad guys close in?

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