Media
What is media?
Means of communication, that reach or influence people widely.
What is media literacy?
It’s the ability to “read”, analyze, evaluate, and create media in a variety of forms.
Gatekeepers
They decide what information to share with the public.
Advertising
Telling people about a product in a way that would make them want to buy it.
What are two types of media?
Traditional and social media
Why are media messages constructed?
to make money and/or power.
Media sponsors
are companies that pay for their products to be advertised.
Editing
Adjusting a text for a certain purpose; making it sound the way the editor wants.
Traditional media include
newspapers, magazines, TV
The Media Literacy Purpose
empower citizens transform their passive relationship to media into an active, critical engagement
What do gatekeepers and sponsors do?
They control much of what you see and hear.
Creating a media message
Writing or saying in social networks about a fact or event you have witnessed or are concerned about.
Social media include
Internet and social networks; telephone and video games
5 key words of media Literacy
Creator/Producer Medium Message Purpose Target audience
Target audience
is the specific group of people that a product or presentation is aimed at.
Deconstruction
is the process of analyzing a media presentation. You need to ask why and how it was created, who created it, and whom it is trying to influence.
Media Education is
an ongoing process which can develop and evolve, and which involves teaching/learning about media.
Concepts of media we need to know
All media messages are constructed. Media messages use different techniques. Different people experience the same media messages differently. Media messages represent values and points of view of the people who created them. Media messages are constructed to make money and/or power.
The members of a target audience usually share certain characteristics which can be called
demographics.
Propaganda is
the dissemination of information—facts, arguments, rumours, half-truths, or lies—to influence public opinion.