Slogans and logos
What is Nike's slogan (tagline)?
Just do it!
How do companies try to influence consumers to buy their product or service?
Using Advertisements
What's a stereotype?
A stereotype is a category, or a group, that we put people into. When we stereotype, we think of a group and we give everyone in that group certain characteristics.
What is Fake News?
Fake is is a type of MISINFORMATION.
not true.
What are Overt messages?
These are clear and easy to see or hear. For example, "This backpack is strong and durable!"
What is a logo?
A symbol or design that a company uses to sell their products or services.
List 5-6 places an ad may appear.
Answers May Vary.
Print ads, videos, and social media etc.
What are 3 things to look at for the features of an advertisements?
What type of fake news is humorous and has untrue stories about people or events?
Satire
What are Implied Messages?
These are hidden messages you figure out by thinking about what you see or hear. For example, showing kids with the backpack looking happy might imply, "This backpack will make school more fun!"
what is a slogan?
a short and memorable phrase
Why do you think an ad might be more appealing to you?
Answers May Vary.
How do ads show elderly people? vs How do ads show younger people?
Ads often show elderly people as slow, forgetful, or struggling with technology. They might show them needing help or using things like medicine, comfy chairs, or hearing aids.
On the other hand, ads usually show younger people as active, energetic, and having fun. They are often seen playing sports, using new technology, or hanging out with friends.
What type of fake news is opinionated and shows one side of an argument (making one person or side look better)?
Propaganda
What is facts and statistics?
Using facts and statistics on their ad such as 96% people love this brand!
What is the purpose of slogans and logos?
Slogans and logos help make things easy to remember and stand out.
They are important to a company’s marketing strategy because they increase brand awareness and visibility.
What is a strategy that advertisers may use in their advertisements?
May vary.
What is gender stereotypes?
The advertisements will work to convince the audience that the products are more appealing to a specific group.
Gender stereotyping might include: categorizing interests, hobbies and professions.
What is the title of a person who writes news stories?
This product is is made up of 89% of recycled material!
Eco Appeal
Finish this:
Ontario:
Apple:
Ontario: A place to grow
Apple: Think different
Print advertisements use any combination of
1. 2. 3. 4. 5. 6. 7.
Print advertisements use any combination of 1. images 2. colour 3. words 4. font 5. frame 6. size 7. placement
How would you describe games or clothing marketed to girls?
How would you describe games or clothing marketed to boys?
Answers May Vary.
How to spot Fake News?
1. Check the source
2. Look for multiple sources
3. Check for bias
4. Look for a journalists name
5. Examine spelling & grammar
6. Question shocking images
Name all 9 advertising techniques
1️⃣ Bandwagon
2️⃣ Facts and Statistics
3️⃣ Weasel Words 4️⃣ Compliments
5️⃣ Bribe
6️⃣ Promotions
7️⃣ Asking Questions
8️⃣ Eco Appeal
9️⃣ Emotional Appeal