Colour
This color commands attention. It is exciting, stimulating, and noticeable. This colour indicates love, passion, and attraction. It can also be used as a warning background for print messages.
Red
What is onomatopoeia in advertising?
a) an attempt to capture the sound of something. b) the repetition of sounds in a sentence. c) a phrase that uses a comparison to describe. d) a play on words e) the substitution of an agreeable or inoffensive expression for one that may offend or suggest something unpleasant.
a) an attempt to capture the sound of something.
Because advertisers understand the human desire to “belong,” they create a desire for many products by showing them being used by “in” people.
a) deceptive tone b) bargain come-on c) appeals to status d) cartoon characters e) creating false urgency
c) appeals to status
By giving each product a “personality,” advertisers sell an image rather than a specific product.
a) weasel words b) promising "instant" solutions c) playing the "heart strings" d) memory programming e) image making
e) image making
Advertising display material located at the retail store, usually placed in an area where payment is made, such as a check-out counter. E.g., Magazine racks are usually POP displays in a grocery store.
A printed advertising message which is hung over the edge of a retail store shelf. E.g. "On Special" or "Sale item"
a) billboard/transit b) point of purchase displays/shelf screamers c) Jingle/tagline
Point-of-Purchase (POP) displays/Shelf screamers (shelf talkers)
This is one of the most non-threatening and conservative colors. It is generally associated with calmness and wholesomeness. Gazing at this colour actually relaxes the viewer and lowers blood pressure.
Blue
What is a Simile in advertising?
a) an attempt to capture the sound of something. b) the repetition of sounds in a sentence. c) a phrase that uses a comparison to describe. d) a play on words e) the substitution of an agreeable or inoffensive expression for one that may offend or suggest something unpleasant.
c) a phrase that uses a comparison to describe.
Tony the Tiger and Captain Crunch sell cereal. Angry Birds sell almost everything. Advertisers think that seeing these cartoon characters will make kids identify more with their product.
a) deceptive tone b) bargain come-on c) appeals to status d) cartoon characters e) creating false urgency
d) cartoon characters
Catchy slogans and jingles, eye-catching visuals, and sound effects are all designed to program your memory to remember advertisers’ messages.
a) weasel words b) promising "instant" solutions c) playing the "heart strings" d) memory programming e) image making
d) memory programming
A short song, usually mentioning a brand or product benefit, used in a commercial.
A slogan or phrase that visually conveys the most important product attribute or benefit that the advertiser wishes to convey.
a) Infomercial/prime time b) billboard/transit c) Jingle/Tagline
Jingle/Tagline
This is one of the most difficult colors for the eye to process, and is generally matched with browns to achieve an effect of autumn. It is a warm color associated with nature, homeliness, and warmth.
Orange
What is Euphemism in advertising?
a) an attempt to capture the sound of something. b) the repetition of sounds in a sentence. c) a phrase that uses a comparison to describe. d) a play on words e) the substitution of an agreeable or inoffensive expression for one that may offend or suggest something unpleasant.
e) the substitution of an agreeable or inoffensive expression for one that may offend or suggest something unpleasant.
Companies often use advertising to create an impression of themselves as “dependable,” “caring,” “everyday” folks. But the sincere tones of a “friendly” announcer can mask advertisers who, first and foremost, are in business to sell their product.
a) deceptive tone b) bargain come-on c) appeals to status d) cartoon characters e) creating false urgency
a) deceptive tone
Advertisers will try to “sucker” you into trying or buying their product through making you feel “warm and fuzzy”. A commercial for a restaurant shows a father and son shoveling their walk, then the son treats his “poor old dad” to lunch at that restaurant…awww!
a) weasel words b) promising "instant" solutions c) playing the "heart strings" d) memory programming e) image making
c) playing the "heart strings"
There are two types of billboards: 1) An outdoor sign or poster; 2) Sponsor identification at the beginning or end of a television show.
Advertising that appears on public transportation or on waiting areas and bus stops.
a) billboard/transit advertising b) target market/telemarketing c) promotion/storyboard
billboard/transit advertising
This color is associated with purity and innocence. It is also the color of health and freshness. In some contexts it can be a “power” color, particularly if it contrasts with other colors.
White
What is a pun in advertising?
a) an attempt to capture the sound of something. b) the repetition of sounds in a sentence. c) a phrase that uses a comparison to describe. d) a play on words. e) the substitution of an agreeable or inoffensive expression for one that may offend or suggest something unpleasant.
d) a play on words.
Advertisers often use “now or never” psychology. Offers made “For a Limited Time Only” are carefully designed to make you forget that such “sales” often occur throughout the year.
a) deceptive tone b) bargain come-on c) appeals to status d) cartoon characters e) creating false urgency
e) creating false urgency
Many advertisers offer us instant solutions for our problems, rather than encourage us to make lasting changes in the way we live. “Instant” is not usually healthy.
a) weasel words b) promising "instant" solutions c) playing the "heart strings" d) memory programming e) image making
b) promising "instant" solutions
A commercial that is very similar in appearance to a news program, talk show, or other non-advertising program content. Usually features an in-house audience and a host.
The broadcast periods viewed or listened to by the greatest number of persons and for which a station charges the most for air time. In television, the hours are usually 7:00 p.m. to 11:00 p.m.
a) telemarketing/fringe time b) bait advertising/target market c) infomercial/prime time
infomercial/prime time
This color has many connotations. It can be sophisticated and elegant, mysterious or threatening, or the color of grief.
Black
What is alliteration in advertising?
a) an attempt to capture the sound of something. b) the repetition of sounds in a sentence. c) a phrase that uses a comparison to describe. d) a play on words e) the substitution of an agreeable or inoffensive expression for one that may offend or suggest something unpleasant.
b) the repetition of sounds in a sentence.
The magic words FREE and SAVE appear in many ads, because advertisers believe that no one can resist a bargain. However, the wise consumer knows that you get what you pay for.
a) deceptive tone b) bargain come-on c) appeals to status d) cartoon characters e) creating false urgency
b) bargain come-on
Advertisers will use keywords to make their products appear better. These words will often be misleading or vague. Using the word “natural” to describe something is very misleading – what does “natural” mean?
a) weasel words b) promising "instant" solutions c) playing the "heart strings" d) memory programming e) image making
a) weasel words
A direct mail advertisement included with another mailed message (such as a bill).
Sending a promotional message directly to consumers, rather than via a mass medium. Includes methods such as Direct Mail and Telemarketing.
a) envelope stuffer/direct marketing b) infomercial/bait advertising c) fringe time/Jingle
envelope stuffer/direct marketing