Media
Books, magazines, and brochures are examples of what type of media?
print media
The ability to analyze and evaluate media is called ______.
Media Literacy
"I'm lovin it!"
McDonalds
An ad uses a famous athlete to promote a product. What technique is this?
celebrity endorsement
In ads, food often looks perfectly smooth and flawless. Why is that?
editing / removing imperfections / enhanced to look bettter
You see a giant advertisement on the side of a building while driving. What type of media is this?
outdoor media
Why is media so powerful today? Give one reason.
technology, social media, faster sharing, more access
“Just do it”
Nike
An influencer posts about a product and says it “changed their life.” What technique is this?
testimonial
When news favors one side, what is this called?
bias
What is media?
communication / information / messages
True or False: People can interpret the same media message differently.
True
“We have the meats!”
Arby's
An ad says “quick and easy to make.” What is the ad trying to make you think?
anyone can make it
A journalist reports truthful information even though it may upset people. Which principle is this?
seek truth and report it
The group a message is trying to reach is called the ______.
Target Audience
Media messages often include hidden ______ or meanings.
messages
“Taste the Rainbow”
Skittles
An ad makes a problem sound scary, then offers a product as the solution. What is this called?
fear appeal
A journalist corrects mistakes and explains them publicly. Which principle is this?
accountable and transparent
What is the main goal of mass media?
reach a large number of people
Making something sound better than it really is is called what?
persuasion / spin /exaggeration
“Like a Good Neighbor, ___________ Is There”
State Farm
“All teens love this place!” is what type of persuasive technique?
generalization
When is it OK to use someone else’s work?
public domain / with permission / giving credit / fair use