Media
Newspapers, magazines, books, billboards, brochures, flyers, etc. are examples of _ _ _ _ _ media.
Print media
The ability to access, analyze, evaluate, and produce media is called _ _ _ _ _ _ _ _ _ _ _ _ _.
Media Literacy
Which brand has the company slogan: "Just Do It"
Nike
The persuasive ad technique that evokes an emotional response in the consumer is called __________.
Pathos
What is the most popular social media platform worldwide?
Television, radio, movies, etc. are examples of _ _ _ _ _ _ _ _ _ _ _ _ media.
Broadcasting media
In class, we talked about the core concepts of media literacy. How many core concepts of media literacy are there?
Five
Which brand has the company slogan: "Live in your world. Play in ours."
PlayStation
The persuasive ad technique that appeals to logic or reason (using facts and statistics) is called __________.
Logos
Which element of print advertisement is usually noticed first?
Illustration
Social networks or websites, online forums, and podcast are examples of _ _ _ _ _ _ _ _ media.
Internet media
True or False: "Different people experience the same media messages differently."
True
What is McDonald's slogan?
"I'm Lovin' It"
The persuasive ad technique that tries to convince you that the company is more reliable, honest, and credible; therefore, you should buy its product is called __________.
Ethos
What is a lossless format for image files that supports both animated and static images.
GIF
When media identify a certain group of people they wish to get their message across to, this group of people is known as a(n):
Target Audience
True or False: "Media have embedded values and points of view."
True
What is Walmart's slogan?
"Save Money. Live Better."
Advertisements that make you laugh to catch your attention and be memorable uses what kind of advertising technique?
Humour
What is an element of a culture or system of behavior that may be considered to be passed from one individual to another by nongenetic means, especially imitation.
Meme
Fill in the blank: "Media is the c _ _ _ _ _ _ _ _ _ _ _ _ outlets or tools used to store and deliver information or data."
Communication
When a message is transformed into an understandable sign and symbol system, the process is referred to as:
Encoding
Fill in the blank for this slogan: "Maybe she’s born with it, maybe it’s M _ _ _ _ _ _ _ _ _."
"Maybe she’s born with it, maybe it’s Maybelline."
What kind of advertising technique uses images (like a cartoon character or the Canadian flag), in the hope you’ll transfer your good feelings about the image to the product?
Hint: Starts with the letter "A"
Association
How many people worldwide use internet?
1.7 Billion