Media
A form of digital and print communication using visuals and sometimes sound.
What is Media?
What does PSA stand for?
Public Service Announcement
What is a commercial?
A short video created to encourage viewers to buy something.
Using a famous person or character to verify a product.
What is celebrity/character endorsement?
Broadcasting (TV, Youtube, Netflix)
Publishing (Books, Newspapers, Magazines)
Internet (Website, Social Media, Games)
What is a PSA?
A short video created by a concerned group to spread a message about safety.
What is the purpose of a commercial?
To persuade viewers to buy something.
Offering a prize as an incentive to purchase a product.
What are giveaways or contests?
What are the three purposes of Media?
To inform, to persuade, to entertain
What might be a topic for a PSA?
Bullying, Cyber-Bullying, Drinking & Driving, Texting & Driving, Wearing Masks, or any other acceptable anser
What is a target audience?
The 'ideal' customer for a product.
When the commercial repeats slogans or statements that remain in the viewer's mind.
What is repetition?
The ability to think critically about the media sources people interact with daily.
What is Media Literacy?
What is the purpose of a PSA?
To inform viewers of an important message.
Who might the target audience be for a KitchenAid Blender?
New homeowners, chefs, people who enjoy cooking, or another acceptable answer
Tells the viewer that everyone else is using the product so they should too.
What is bandwagon?
What are the 6 PSA techniques?
Sounds, Colours, Lighting, Setting, Words, Music