This core concept states: All media messages are constructed. This prompts the question, "Who created this message?"
What is Authorship (Core Concept #1)?
100
According to Core Concept #3 (Content), this term describes characteristics that make up a human population, such as age, gender, and race.
What are demographics?
100
This method of convincing appeals to emotion, and will attempt to evoke an emotional response from the consumer.
What is Pathos?
100
Everybody who is anybody is buying this product. Don’t be the only one without it! Don’t be left out!
What is Bandwagon?
100
These term describes the perspectives of different people, about life in general or a specific aspect of society or culture. For example: political, philosophical, etc.
What is Point of View?
200
This core concept states: different people experience the same media message differently.
What is Audience (Core Concept #3)?
200
According to Core Concept #1 (Authorship), these are the two fundamental insights of all media.
What are "constructedness" and "choice?"
200
This method of convincing appeals to credibility or character; it will usually feature statistics from reliable experts, spokespeople, or people who use the product.
What is Ethos?
200
Also called selective omission, this technique of persuasion is when they only present information that is positive to an idea or proposal and omit information contrary to it.
What is Card Stacking?
200
This term describes the way people live and the things they do, often categorized by culture, socioeconomic class or generalities.
What is Lifestyles?
300
This core concept states: most media messages are created in order to gain profit and/or power. This prompts the question, "Why is this message being sent?"
What is Purpose (Core Concept #5)?
300
According to Core Concept #2 (Format), this is one of the most important questions to ask in the media literacy classroom.
What is "What did I notice?"
300
This method of convincing appeals to logic, and features hard evidence, statistics, and straight facts.
What is Logos?
300
This technique of persuasion features funny or crazy images.; people may tend to remember an ad if it makes them laugh and may purchase the product because of the positive association with it.
What is Humor?
300
Also known as product placement, this is an increasingly common practice whereby advertisers pay media makers to use or display their products as props, yet never reveal this arrangement as a form of advertising.
What is Stealth Advertising?
400
This core concept states: media messages are constructed using a creative language with its own rules. This prompts the question, "What creative techniques were used to get my attention?"
What is Format (Core Concept #2).
400
According to Core Concept #4 (Content), these are principles, beliefs, standards, or ideals considered to be worthwhile or important.
What are values?
400
A television ad for Nike featuring Tiger Woods using their product uses this method of convincing.
What is Ethos?
400
This technique of persuasion features people or animals portrayed as drawings or animation, often funny.
What is Cartoon?
400
Fill in the blanks for the following statement related to Core Concept #3: Our ________ influence our various interpretations of media messages, while our ________ create common understanding of media messages.
What are differences and similarities?
500
This core concept states: media have embedded values and points of view.
What is Content (Core Concept #4)?
500
According to Core Concept #5 (Purpose), these are the three basic content motives of all communication. (Hint: P,I,E)
What is: To persuade, to inform, and to entertain?
500
A television ad for the ASPCA, featuring Sarah McLaughlin ( well-known musician) explaining to the audience the statistics of abused animals each year, while holding a puppy and a kitten, is using which method of convincing?
What is Pathos, Logos, and Ethos? To get this question correct, you must explain each one.
500
This technique of persuasion features sounds or pictures that appeal to the senses featured.
What is Sense Appeal?
500
Fill in the blanks: A ____________ statement is factual and observable; it is able to be seen, heard, touched, smelled, or tasted. A ___________ statement is based on opinion, judgment, assumption, and bias.