links a person, or idea, to a negative symbol. Examples: commie, fascist, yuppie.
What is name calling?
100
makes the appeal that “everyone else is doing it, and so should you.” Examples: an
ad states that “everyone is rushing down to their Ford dealer”
What is bandwagon?
100
You hear them while listening to the radio
What are radio ads/commercials?
100
The sky is the limit. We'll take you anywhere you wish. Find the best flight deals on air.com
What is Airline Company?
100
Playdough
What are school age kids?
200
use of virtue words; the opposite of name calling, i.e., links a
person, or idea, to a positive symbol. Examples: democracy, patriotism, family
What is glittering generalities?
200
plays on deep-seated fears; warns the audience that disaster will result if they do not follow
a particular course of action. Example: an insurance company pamphlet includes pictures of houses
destroyed floods, followed up by details about home-owners’ insurance.
What is fear?
200
You can see them while reading Seventeen magazine
What are magazine ads?
200
GRRReat Taste! GRRReat Cereal! GRRReat Morning!
What is Frosted Flakes Cereal?
200
Ford F-150
What are adults with driver's license?
300
a device by which the propagandist links the authority or prestige of something wellrespected
and revered, such as church or nation, to something he would have us accept. Example: a
political activist closes her speech with a prayer
What is transfer
300
an illogical message is not necessarily propagandistic; it can be just a logical mistake;
it is propaganda if logic is manipulated deliberately to promote a cause. Example: Senator X wants to
regulate the power industry. All Communist governments regulate their power industries. Senator X is a
Communist.
What is bad logic?
300
These ads are sent to your email
What are email ads?
300
The dollar's looking good here. Dollar Menu, I'm Loving It!
What is McDonald's Fast Food?
300
Free Application for Federal Student Aid (FAFSA) Website
What are High School Seniors & College Students?
400
a public figure or a celebrity promotes or endorses a product, a policy, or a political
candidate. Examples: an athlete appears on the Wheaties box; an actor speaks at a political rally
What is testimonial
400
making huge predictions about the future on the basis
of a few small facts. Example: If the U.S. approves NAFTA, thousands of jobs and factories will move to
Mexico.
What is unwarranted extrapolation?
400
Ads that are forwarded from person to person. It usually is a link to a funny video or message that shows some kind of product.
What is viral marketing?
400
Together we can defeat the Creepers! Play Now.
What is Minecraft Video Game?
400
Huggies Diapers Website
What are Mothers?
500
attempt to convince the audience that a prominent person and his ideas are “of
the people.” Examples: a prominent politician eats at McDonald’s; an actress is photographed shopping for
groceries
What is plain folks?
500
the use of a variety of communication techniques that create an emotional appeal
to accept a particular belief or opinion, to adopt a certain behavior or to perform a particular action.
There is some disagreement about whether all persuasive communication is propagandistic or whether
the propaganda label can only be applied to dishonest messages.
What is propaganda?
500
Commercial in the form of a game
What is advergaming?
500
More Flags. More Fun. Go All Season! Season Passes on Sale Now!
What is Six Flags?
500
Nike Tennis Shoes & Clothing
What are athletes/ people interested in exercising?